Location
Orlando, FL | United States
Job description
ABOUT 4ROOTS
4Roots is a foundation founded by John Rivers, Founder of 4Rivers Restaurant Group—a family-owned restaurant chain in Winter Park, FL. The foundation is dedicated to the restoration of the relationship between community and nature through advanced regenerative farming, innovative science and technology, and an awakening to the symmetry between food and medicine. 4Roots seeks to improve overall health by advancing sustainability, food and farming education, healthcare, economic opportunity, and the arts. The foundation’s key initiative is the development of the 4Roots Farm Campus, which is aimed at alleviating food insecurity, stimulating the economy, and modeling key sustainability initiatives while educating and inspiring the community.
POSITION SUMMARY
We are seeking a dynamic and experienced Marketing Manager to join our team at 4 Roots. The Marketing Manager will be responsible for developing and executing strategic marketing initiatives to raise awareness of our organization's mission and drive engagement with our programs and initiatives. In addition to traditional marketing responsibilities, this role will also require experience in consumer- packaged goods (CPG) marketing to support our efforts in promoting sustainable food products.
Skills & Qualifications
Required:
- Bachelor's degree in marketing, business administration, communications, or related field. Master's degree preferred.
- Proven experience (3 - 5 years) in marketing roles, with a focus on brand management, strategic planning, and campaign execution.
- Strong understanding of consumer behavior, market dynamics, and industry trends, particularly in the sustainable agriculture and food sectors.
- Demonstrated experience in consumer-packaged goods (CPG) marketing, including product development, packaging design, and retail promotion.
- Excellent communication skills, both written and verbal, with the ability to craft compelling messages and narratives.
- Creative thinker with a passion for sustainability and social impact.
- Strong analytical skills and proficiency in data analysis tools and techniques.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects
- simultaneously.
- Proficiency in digital marketing platforms, content management systems, and graphic design
- software is a plus.
- Working knowledge of basic graphic design experience.
- Proficiency in Microsoft Word, Excel and PowerPoint.
PREFERRED:
• Prior experience working with non-profit organizations or in the social impact sector is preferred.
RESPONSIBILITIES INCLUDE:
- Provide written content for branded emails, social media posts and campaigns, offline marketing material, web-based stories and blogs that convey key messages and helps drives the 4Roots messaging.
- Review projects, presentations, and other communications across the organization to ensure proper grammar, accuracy, and meeting of brand style guidelines.
- Collects data to continually improve the quality and effectiveness of marketing initiatives.
- Provide consultation and act as a resource for local marketing and public relations initiatives.
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
- Ability to articulate and communicate with senior leaders about marketing programs, strategies, and budgets.
- Represent the organization at various events, on committees, at meetings, etc., as appropriate.
- Propose and implement new potential communication and marketing strategies to achieve organizational goals and objectives.
- Develop and maintain relationships with key online influencers that can help drive the 4Roots mission.
- Help support the development of the retail product program and ecommerce initiatives.
What is in it for you?
Benefits of joining the 4Roots Family include:
- Medical, Vision, and Dental coverage
- 401(k) program and company match
- Telemedicine Coverage
- A cell phone reimbursement plan
- Paid Vacation
- Up to six weeks paid parental leave
- Employee Assistance Program
- Mental Health Services
- Pet Insurance
- Career Development in 4R University
- Health & Wellness Reimbursement program
- Quarterly team building outings, Yearly company celebrations
- Community Serve Days, Volunteer Opportunities
At 4 Rivers/4Roots, all talent is given equal opportunity| Drug Free Workplace | Background Checks Required
4Roots is an alliance of community stakeholders investing in a healthy thriving, sustainable, food system. Our key initiative is the 4Roots Farm Campus which is being developed in the heart of Orlando to serve as a community crossroads where individuals and organizations can work together to build solutions for a better food future.
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