Location
Rogers, AR | United States
Job description
Su mm ary
TPN seeks a highly talented, growth-oriented Senior Copywriter who will thrive in a collaborative and curious creative environment. He, she or they will focus on developing copy and concept solutions for multiple category-leading CPG brands across national commerce/shopper activations as well as retailer-specific programs . The ideal candidate is a self-motivated, strategic and agile thinker who understands how to drive purchase across a variety of media: digital, social, video, in-store and online. CPG and commerce experience are preferred.
Core Accountabilities Demonstrates above-average writing/conceptual skills to create concepts/copy that consistently deliver results for our clients.
- Writes persuasive copy with skill and personal style
- Delivers ideas that are creative and appropriate for the business
- Demonstrates passion and desire for learning
- Manages and organizes personal workload and deadlines
- Understands agency environment and acts appropriately
Core Skills Writes persuasive copy with skill and personal style - Demonstrates above-average skills needed for copywriting including:
- Writing fundamentals and persuasive communication.
- Understanding of Brand Voice and Audience (i.e., look, tone, and feel)
- Computer fluency
- Knowledge of industry trends and ability to incorporate these trends into developed work
- Demonstrates exceptional problem-solving skills through an ability to generate multiple solutions/creative concepts/copy directions
Delivers ideas that are creative and appropriate for the business - Conceptual thinking
- Ability to think visually
- Knowledge of industry trends and ability to incorporate these trends into developed work
- Communicates concepts to senior team members, Account Leadership, and support groups quickly and effectively
- Demonstrates the ability to present concepts to clients clearly and concisely
- Demonstrates a basic understanding of marketing strategy and delivers concepts according to the set objectives and strategies outlined in the creative brief
- Shows ability to support creative ideas with fact-based rationale
Demonstrates passion and desire for learning - Works closely with Sr. AD, Sr. Writer, ACD, or CD during all stages of a project to ensure opportunity for learning and guidance
- Open to and takes creative direction from senior team members and translates that direction into action
- Shows initiative through independent thinking and problem solving
- Is driven to do the best work on every project regardless of scope or medium
- Demonstrates working knowledge of existing media channels and a desire to engage with emerging media channels
Manages and organizes personal workload and deadlines - Understands the roles of different departments and the basics of getting a job through the system.
- Manages schedules and meets deadlines.
- Knows when to and is willing to ask for help.
- Shows project leadership by delegating work to, and managing interns as well as outside resources (e.g., photographers, illustrators, television/video producers).
Understands agency environment and acts professionally - Collaborates on concepts with team members.
- Shows business maturity through presence, behavior, and work-ethic.
- Shows financial responsibility by working within project budgets, finding innovative cost-saving solutions, and completing timesheets every week.
- Establishes and maintains the agency “Vision and Values” in the department and the agency.
Requirements - Ideally 5 - 7 years of experience in an agency environment with portfolio to share
- Commerce/retail, CPG and digital experience a plus
- Education: Bachelor’s Degree in English, Journalism, Communication, and/or Advertising (preferred)
- Strong knowledge of Microsoft Office, PowerPoint and Keynote
- Job Type: Permanent, Full-Time
Salary The expected salary for this role is between $65,000 - $75,000, may vary dependent on geographic location and experience.
Job Status OPEN
*TPN is an equal opportunity employer.
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