Paid Media Analytics Director
Location
Wilmington, DE | United States
Job description
Overview: The Biden for President Campaign is seeking a Paid Media Analytics Director to lead an advanced analytics program to support and guide the Biden Campaign's paid media program. This person will work collaboratively with the paid media, digital, and states teams to build and implement our TV, paid digital, and mail strategy.
Key Responsibilities
- Manage a team of data practitioners providing analytics support and guidance for a nine figure+ paid media program.
- Create and implement an integrated targeting strategy for TV, paid digital, and mail using modeling and other analytical tools.
- Work to design and implement workflows for universe creation, targeting, and resource allocation - across modes and across campaign programs (persuasion, expansion, engagement, turnout).
- Facilitate day-to-day team coordination across all phases of the analytics workflow: problem scoping, ETL/data cleaning, reporting & dashboards, optimization, targeting, analysis, presentation, and stakeholder relationships.
- Collaborate with senior members of the paid media, digital, mail, polling, messaging and creative teams. Serve as the primary analytics point of contact for the paid media team.
- Coordinate with analytics engineers to build and monitor robust data pipelines.
Preferred Skills & Qualifications - 4+ years of experience applying data and advanced analytics tools in a political, business or non-profit setting, with expertise in digital marketing, advertising analytics, and individual-level targeting.
- Expert-level knowledge of TV and digital optimization and targeting.
- 2+ years using SQL professionally.
- Ability to balance multiple priorities, communicate goals and build consensus to work effectively within and across departments.
- A track record of prioritizing projects with the ability to be both self-directed and to delegate tasks to others.
- A desire to thrive in a fast-paced work environment and implement creative solutions to unique problems.
- Experience volunteering or working on a political campaign data team.
- Experience managing a team of technical data practitioners.
$120,000 - $145,000 a year
Due to FEC regulations, only U.S. citizens or U.S. green card holders are eligible to apply for this role. Biden for President requires all employees to be "up to date" on COVID-19 vaccination status as prescribed by the CDC as a condition of employment, unless otherwise prohibited by applicable law. If you seek a reasonable accommodation in relation to the campaign's COVID-19 policy, you should speak to the HR Department prior to reporting to an office location.
Biden for President is committed to diversity among its staff, and recognizes that its continued success requires the highest commitment to obtaining and retaining a diverse staff that provides the best quality services to supporters and constituents. The campaign is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity or disability, or any other legally protected basis. The campaign is committed to providing reasonable accommodations to individuals with disabilities in the hiring process and on the job, as required by applicable law. The campaign will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.
All information provided to Biden for President must be accurate and truthful. In the event that any information on your resume or related materials are found to be untruthful, the campaign reserves the right to disregard applications or take immediate disciplinary action, up to and including termination, and also reserves the right to take legal action for related damages.
Accessibility Note: We invite all interested and qualified candidates to apply for employment opportunities. If you require any accommodation in the application process, you may request a reasonable accommodation.
Biden for President believes in the importance of privacy for all individuals and is committed to handling personal data responsibly and securely . This means being thoughtful about the data you share with us, how we use it, and how we protect it.
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