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Location

Los Angeles, CA | United States

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Job description

Job Description:

About the role
Your Opportunity

Assistant Marketing Manager
Is a brand equity builder, their focus is on placing the consumer at the heart when creating and executing plans that sway consumers’ perception of our brands and leverage on strategy, creativity and execution to do so.

About You:
You’re a curious, creative, passionate, driven, and hands-on team player who is not afraid to try out new things and feels comfortable with change and ambiguity. A compelling storyteller, you have a strong public presence and interpersonal skills that promote positive relationships with agencies, customers, and internal stakeholders. You can handle multiple projects in digital and social marketing and are up to date in trends and cultural affairs.

Responsibilities:
With our Consumer at the heart, your key focus will be:

•  Support execution of marketing campaigns across touchpoints
•  Develop compelling brand briefs, brand presentations, and implement high-impact brand marketing programs.
•  Follow-up on all marketing executions, from coordinating media buys to experientials and trade marketing support, guaranteeing on-time, on-budget on-quality implementations.
•  Plan and build brand experiences using the available ecosystem: Social & digital media, earned media and PR, Influencer marketing, Paid Search & SEO, website performance.
•  Communicate business plans, results, and key initiatives to internal stakeholders effectively and efficiently.
•  Measure and evaluate all marketing initiatives to fuel up learning and optimization of all marketing activities.
•  Manages projects and timelines to deliver products and programs.
•  Consult and take continuous input from key local stakeholders on brand plans and activities.
•  Demonstrate a deep understanding of drivers of performance of category and brand.
•  Identify opportunities and issues to drive brand growth and profitability.
•  Use effective research (qualitative and quantitative) as well as direct consumer behavioral data and analytics (for example TalkWalker, Social Baker, Sprout Social, Google Trends etc.) to identify insights that will unlock profitable opportunities for your brand
•  Be close to the real world by adopting a listen, make, deploy an approach to deliver consumer-centric content, checking the pulse of your brand, the competition & daily trends.
•  Feed into and support the development of toolkits for sale team. This will require the writing of agency briefs both creative and production and agency relationship management.

The Skills & Experience needed:
•  Skilled at communicating with all levels and functions (written, verbal and presentations)
•  Strong curiosity on consumer behaviour and trends
•  Strong numerical, insight and analytical skills
•  Commercial and/or Customer Marketing experience and/or digital business experience is an advantage
•  Experience in managing stakeholders to ensure timely delivery of yearly brand plans and projects
•  Actively builds and leads interactions between the functions to ensure plans are implemented and goals met

Personal Qualities:
•  Bachelor’s degree and above
•  Proactive & positive & innovative mind
•  Can-do spirit
•  Good inter-personal relationship
•  Over 3-6 years of relevant experiences in Marketing area.
•  FMCG, beverage or alcoholic beverage company experience is preferred
•  Good command of written and verbal English

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