Michigan State University
Location
East Lansing, MI | United States
Job description
Wharton Digital Marketing Manager
Plans, develops, and executes all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns for Wharton Center. Responsible for planning, designing, building, and maintaining our social media presence. Develops strategies for promoting Wharton Center and sharing stories via digital means. Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Creates and executes digital campaigns which could include paid search, display, retargeting, IP targeting, and paid social media advertising. Develops and monitors digital campaign budgets. Develops and edits content for digital promotional materials. Negotiates and places advertising with a wide variety of media advertising sources. Prepares and submits ads on schedule. Builds Digital Marketing team to assist in meeting these objectives.
Evaluates emerging technologies. Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies. Plans, executes, and measures experiments and conversion tests. Takes photographs and videos as well as editing and producing video footage for marketing purposes.
Represents the Department and University at meetings, civic functions, local and regional business organizations, professional associations, and related groups. May provide first-level supervision over regular and student employees.
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, or Public Relations; one to three years of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology; experience managing content for social media channels; or an equivalent combination of education and experience.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Resume, Cover Letter and two work examples that showcases your understanding of digital marketing.
Mostly 8-5, with monitoring social channels during events
MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.
About Michigan State University
Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.
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