Product Marketing Manager
Digital Monitoring Products, Inc.
Location
Springfield, MO | United States
Job description
Description:
The Product Marketing Manager will be tasked with running the day-to-day operations of the Product Marketing team, working closely with Product Management and Sales in the development of DMP's product features and benefits. Responsibility for developing and executing go-to-market plans targeting dealers and end users.
Qualifications:
- Bachelor's degree in a Business, Marketing or Communications related field or equivalent experience.
- At least 3 years B2B marketing experience, preferably in technology.
- Proficiency with Microsoft Suite.
- Have a good work attitude and work cooperatively with others in the department and company.
- Extremely strong written and oral communication skills.
- Expertise in Marketing discipline(s).
Responsibilities:
- Serve as the Primary point of contact for Product Managers in the development of new products, features and updates.
- Manage all product-related documentation, including user guides, product category brochures, spec sheets, etc.
- Work with Product Management throughout product life cycle.
- Provide Product Management with ideas on new features/products, based on sales feedback and competitive data.
- Develop Go-to-Market plans for each new product launch/major enhancement/feature, including the development of the Sales Coach
- Develop campaigns to promote DMP product offerings among dealers.
- Identify synergies in products in order to create and promote DMP solutions.
- Create case studies and whitepapers related to Product Marketing efforts.
Bring your talent and drive to DMP!
EOE/Vet/Disabled
Job Posted by ApplicantPro
Job tags
Salary
