Director of Marketing and Sales
Location
Gastonia, NC | United States
Job description
KEY RESPONSIBILITIES AND TASKS
- Develop and maintain an 18-month marketing plan, including long-term promotional strategy, plan, and deliverables
- Manage and optimize the marketing budget
- Oversee the improvement and development of the company website
- Provide leadership and communication across various marketing functions such as web development, digital advertising, social media, affiliate marketing, and publicity
- Coordinate and manage marketing projects
- Conduct post-promotion review and analysis and communicate post-mortem lessons to the executive team
- Liaise and manage the content marketing team
- Manage brand consistency, protection, review, and enhancement
- Oversee tech rollout, review, and discovery
- Create custom marketing plans for unique products
- Keep high visibility in industry trends, competitors, etc
- Liaise and manage the B2B sales team leader
- Coordinate marketing plans with the business sales team
- Integrate the B2B sales plan into the marketing plan
REQUIRED QUALIFICATIONS AND SKILLS
- Bachelor's degree in marketing, Business Administration, or related field
- Proven experience in marketing and sales leadership roles
- Strong project management skills
- Excellent communication and leadership abilities
- Proficiency in marketing technology and tools
- In-depth knowledge of industry trends and consumer behavior
REPORTING STRUCTURE AND TEAM DYNAMICS
The Director of Marketing and Sales will report directly to the VP of Operations and will be responsible for leading the marketing and sales team.
ADDITIONAL INFORMATION OR REQUIREMENTS
- The ideal candidate should have strong analytical skills and be able to collaborate effectively with cross-functional teams.
- Travel may be required for industry events and conferences.
- The candidate should show a strategic mindset with a focus on driving business growth through innovative marketing and sales strategies.
Please submit resume, cover letter and salary requirements to [REMOVED - SEE ORIGINAL LISTING]
Job tags
Salary
