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Location

Morrisville, NC | United States

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Job description

Join a team that is changing millions of lives.

Transforming smiles , changing lives.

At  Align Technology , we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.

Ready to join us?

About this opportunity

An exciting opportunity has come available for a creative and results-driven marketing professional with extensive experience in brand building, campaign planning and marketing activations to maintain and strengthen our position as the most recognized brand in the dental industry.

The Strategic Marketing Manager, (Ortho or GP) Channel, Americas & EMEA will be responsible for implementing marketing initiatives to achieve volume, growth, market share and profit objectives in line with the overall business goal and priorities for Americas & EMEA. Primary mission is to manage the development and execution of marketing strategy initiatives to drive product utilization and deliver on our value proposition.

This person must be customer-centric and a self-starter with a proven ability to execute and work independently. S/he must work effectively cross-functionally and collaboratively with Sales, Operations, Programs, Clinical Education, Finance, Legal and outside agencies. This role includes all aspects of marketing, such as positioning, messaging, creative development, sales partnership & enablement, KOLs and product launches.

This role will be based in Raleigh, NC.

In this role, you will…

• Develop and drive marketing plans to support key brand initiatives through collaboration with cross-functional teams.
• Understand customer mindset and barriers to adoption of our product portfolio to craft strategies and deliver solutions.
• Develop and maintain relationships with stakeholders across the organization, including Sales, Product, Communications and Legal
• Support and manage a range of projects that support our strategic and tactical efforts, including customer-facing marketing assets, messaging and positioning and new reports to analyze progress and react accordingly.
• Work with agency partners to drive creative efforts and deployment strategies in a timely manner.
• Assess product and feature launch plans, including modes of delivery and provide recommended changes and improvements to product strategies and plans.
• Monitor overall business results, including identifying and monitoring key metrics and other data sources that gauge the health and growth of the business and future business trends.

In this role, you’ll need …

• 6+ years relevant marketing and/or sales experience
• 2+ years of product marketing and/or product management experience
• Experience building and executing comprehensive, customer-focused program launches
• Experience in upstream/downstream marketing and program management
• Strong project management and analytical/skills
• Organized and detail-oriented who prioritizes well and is a strategic thinker
• Effective communication skills (written, oral, & presentation)
• Ability to work cross-functionally with individuals in an organization and understand their needs/motivations and manage complex cross-functional projects

EDUCATION and/or EXPERIENCE

Bachelor’s degree or above, preferably in a marketing or business-related field.

6+ years of proven work experience in brand management at regional level. 

Previous sales experience is preferred. 

Experience within the healthcare, pharmaceutical or medical device industry desired.

Sound like a good fit?  

Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.   

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