Access Dubuque
Location
Dubuque, IA | United States
Job description
Digital Strategist
IBI Scientific
1 Positions
ID: 43706
Posted On 02/12/2024
Job Overview
Digital Strategist
Summary:
The Digital Strategist is a key member of the IBI Scientific marketing team. This position’s responsibilities revolve around the digital marketing channels and using them to drive brand awareness, generate leads, and increase sales. We are looking for a motivated individual who has the experience and skills to track and analyze performance for digital ads, as well as website performance and SEO. This position will report to the Director of Marketing and Sales.
The Digital Strategist will be responsible for:
Developing, enhancing and maintaining the SEO strategy
Leading the content portion of website projects
Writing search-engine-optimized copy for projects as needed
Ensuring all content aligns with the client’s goals, brand voice, and SEO best practices
Collaborating with the marketing team to create and implement successful content within a marketing strategy
Conducting keyword research and competitor analysis to inform content creation and SEO optimization
Incorporating SEO best practices into content, including keyword placement, meta descriptions, and on-page optimization
Staying up-to-date on industry trends and content marketing best practices
Interpreting data and tracking data
Other Duties and Responsibilities:
Absorb life science product and application training to obtain an understanding of IBI Scientific’s product line
Customer service / technical service: Respond to incoming phone calls and emails to assist customers with product/order information
Provide back-up assistance for order-entry and shipping personnel when needed. New team members start in this capacity to learn operating system, shipping, logistics and invoicing and required documentation
Participate in an annual performance review
Any other assigned tasks
Qualifications:
Proven SEO experience
In-depth experience with website analytics tools
Solid understanding of performance marketing, conversion and online customer acquisition
Diploma from a 4-year college with a degree in business or marketing
This position is not eligible for remote work. Must be able to report into the Dubuque office during work hours
Primary Contact
1707763642134
Katie Killion
,
Phone
Phone
Phone
Fax
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Job Details
Categories
Advertising/Marketing/Public Relations
Location
Dubuque, IA
Job Type
Employee
Full/Part
Full Time
Benefits
Health Insurance
Retirement Plan
Paid Vacation
Paid Sick Leave
PTO (Paid Time Off)
Paid Holidays
Company ID
43618
Job REQ #
# Positions
1
Start Date
20240212
End Date
20240531
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IBI Scientific
About the Company
IBI Scientific is an ISO 9001:2015 certified U.S. manufacturer and international provider of life science research equipment and reagents. We envision a world where scientific discovery drives progress and elevates humanity. Our reliable products and customer-first service are here for your discovery journey.
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