Vice President, Marketing Operations

Location

Folsom, CA | United States

Job description

Job Summary

The Vice President, Marketing Operations manages the marketing operations department. The role of the team is to manage all operational aspects of Marketing at scale including capacity management, scorecards, campaign execution, lead to opportunity processes, the technology stack, and other strategic marketing programs. 

Responsibilities

Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Manage and develop a diverse set of employees in support of PowerSchool’s positive corporate culture.
• Mentor, teach and coach team members in the skills, processes and knowledge needed to execute their jobs.
• Be the go-to source for marketing operations, always bringing insights rather than data to drive future growth, customer success, and marketing effectiveness.
• Optimize capacity to support strategic and tactical performance for marketing activities (events, campaigns, customer advocacy, etc.).
• Identify and implement process improvements across all areas of marketing operations (activities, campaigns, lead generation, lead qualification, lead scoring, etc.).
• Identify tool and platform requirements for improved effectiveness (e.g., Salesforce and Marketo).

Qualifications

The requirements listed below are representative of the knowledge, skill and/or ability required.

Qualifications include:

• Bachelor's degree in finance, accounting, marketing or economics or equivalent, relevant experience.
• At least 5 years of people management experience.
• At least 10 years of experience developing and leading marketing operations processes and capabilities within a medium to large corporate enterprise.
• At least 3 years of experience working in direct marketing campaign design, execution and tracking in the consumer and/or B2B marketing domain.
• Demonstrated strong operational and process improvement skills to help streamline and scale processes and tools.
• Effective cross-team collaboration and stakeholder management.
• Deep expertise in Marketo and salesforce is required, other nice to haves are: Marketo, DOMO, Snowflake.
• Strong analytical and quantitative problem-solving skills and business judgment.
• Excellent Excel and PowerPoint skills.

Environmental Factors This area is standard, adjust where needed

Constant indoor collaborative work environment in close contact with co-workers

• Frequent social interactions and interruptions
• Frequent work under time restraints
• Rare travel

Physical Requirements This area is standard, adjust where needed

Lifting/Carrying:

• Occasionally carrying items weighing under 10 lbs.
• Rarely carrying items weighing between 11-20 lbs.

Twisting/Turning:

• Occasionally reaching over shoulder, overhead and reaching outward
• Occasionally bending
• Frequently walking normal surfaces
• Constant sitting

Other:

• Constant use of keyboard, fine dexterity, grasping, holding
• Constant repetitive motion – hands

Job tags

Salary