Tyler Technologies
Location
Troy, MI | United States
Job description
APPLICATION LINK: https://jobs.jobvite.com/careers/tylertech/job/oi76rfwG?__jvst=job%20board&__jvsd=Indeed
FULL JOB DESCRIPTION
Director of Marketing, Public Safety
Marketing Troy, Michigan
Description
The Director of Marketing is responsible for developing marketing strategies to drive revenue growth, overseeing the development and execution of the vertical marketing strategy, and for the management of all aspects of multi-faceted marketing projects and campaigns for the assigned vertical and product lines. Responsibilities include turning business objectives into marketing strategy and tactics by conducting research, developing comprehensive content, and analyzing metrics. Collaboration with various marketing shared service functions, as well sales and other division leadership, is important to the Director of Marketing’s ability to succeed.
The Division Marketing Director drives the Division’s strategic marketing initiatives. They are responsible for developing and managing an annual budget/plan, and successfully meeting/completing plan objectives. They have a strong dotted-line relationship with the Division President and serve as a member of the division’s senior leadership team. It’s critical that this individual ensures alignment of the marketing objectives with the priorities of division’s sales and overall goals, as well as aligning to the overall marketing goals and brand vision for Tyler.
Responsibilities
Qualifications
The individual must be able to:
Create strategy and execute for all solutions within the business unit. This means that many marketing functions must be performed in multiples and the Marketing Director must be able to balance the needs of each group and be responsive to multiple leaders.
Develop and implement strategic marketing plan(s) for all major product groups.
Develop a core understanding of the market, with focus on key decision makers and user profiles.
Gain a full understanding of our products, including key features and functionality, as well as unique points of differentiation as compared to our competition.
Understand and convey Tyler’s overall corporate vision and business objectives; ensure division alignment.
Ensure corporate and product brand consistency and standards are maintained.
Establish and manage marketing priorities for the division and meet budgets and deadlines.
Manage multiple projects of varying complexity and scope.
Demonstrate a thorough knowledge of management/leadership principles and management basics – planning, organizing, directing, developing and supervising.
Demonstrate ability to effectively lead others to accomplish goals/objectives and influence/direct at the department level.
Model desired organizational behavior as defined in the company values and leadership competencies.
Cultivate, support and promote an organizational culture that provides for high performance, high morale, integrity, teamwork and work-life balance.
Tyler Technologies
https://jobs.jobvite.com/careers/tylertech/job/oi76rfwG?__jvst=job%20board&__jvsd=Indeed
Job tags
Salary