Location
San Francisco, CA | United States
Job description
Founded by educators and technologists passionate about improving education, Clever is on a mission to unlock new ways to learn for all students. Already used by more than 75% of U.S. K-12 schools, Clever brings all applications into one secure portal and provides single sign-on for everyone. With the leading network of digital learning providers, Clever makes school more engaging, personalized, and fun.
Clever is looking for an experienced B2B growth marketer to fuel demand generation across our suite of products. In this role you'll have the opportunity to develop prospecting strategy and build out the outbound acquisition machine for the company. You'll help to expand the reach of our network of school districts and application partners, which impacts the learning experience of millions of students.
Our marketing team values collaboration and making an outsized impact on our customers' experience. The ideal candidate for this role is a full-stack marketer who possesses strong technical and analytical skills, and thinks creatively when developing customer acquisition strategies. If you are at your best iterating rapidly on big problems, then this is the challenge you've been looking for. This role reports into the Head of Growth Marketing.
A DAY IN THE LIFE:
- This role will be focused on outward expansion of Clever's school district and application partner network here in the U.S. as well as globally
- Partner closely with product marketing, sales and sales operations teams on segmentation strategy and sales pipeline acceleration
- Collaborate with our content marketing and event marketing team to increase our reach and impact
- KPIs for this role include net new MQLs for new schools, cybersecurity customers, and edtech partnerships
- Fuel the growth engine
- Drive top-of-funnel demand generation strategy and campaign execution for district and application partnership sales
- Define requirements for inbound marketing stack; set goals for web traffic and conversion
- Drive registration, engagement, and follow-through for Clever's key events
Build out the outbound marketing function - Develop an outbound strategy to identify and engage decision makers through outbound marketing campaigns
- Provide guidance on building out our martech stack and operational processes to enable prospecting globally
- Determine target accounts for high-value enterprise sales, and define the campaign strategy for pre-sales engagement
WHAT WE'RE LOOKING FOR:
- Experience: 5+ years experience in a hands-on demand generation role, preferably in a B2B SaaS company.
- Results oriented: Demonstrated success through both inbound and outbound marketing tactics. You have solid fundamentals in SEO, marketing automation and conversion optimization. Account-based marketing is a plus.
- Builder mindset: you have a track record of launching marketing programs and standing up scalable systems from the ground up.
- Natural data storyteller : you have strong quantitative analysis skills, and pull together reporting and dashboards from multiple sources to make data-driven decisions. SQL is a plus.
- Excellent communicator: you're effective at writing and editing copy that converts and drives action.
- Passionate about secure digital learning: you have familiarity with education and government software buying cycles and buyer psychology.
- Collaborative cross-functional partner: experience setting goals on large complex projects and coordinating across diverse teams.
- Commitment to equity and belonging: Clever believes that the classrooms we serve and our company's halls should be spaces that are diverse, equitable and inclusive. We seek opportunities and celebrate actions that further allow us to build diverse teams, include every voice, and create a safe space for everyone to bring their authentic selves into the workplace.
CLEVER BENEFITS AND PERKS:
- A competitive salary
- Flexible Paid Time Off
- Paid Parental Leave
- Top-notch healthcare, vision, and dental coverage for you and your family
- Best-in-class mental healthcare service that supports employees' mental and emotional wellness
- A generous personal development yearly budget which can be used for courses, conferences, trainings, books, and more
- LinkedIn Learning subscription with unlimited access to thousands of expert-led online courses
- Annual company and team events to connect with fun, bright coworkers
SALARY TRANSPARENCY:
The range of our base salary cash compensation for this role for candidates living in the United States, besides NYC and San Francisco, CA, is between $107,100-$126,000. For candidates living in NYC and San Francisco, CA is between $117,800-$138,600 . All final offers are determined using multiple factors including experience and level of expertise.
Clever does not conduct interviews via text or Telegram. We will never ask for your financial information or reimbursement of equipment of any kind. If you receive any communications regarding employment with Clever that you think might be a scam, please email [email protected].
Job tags
Salary
