Location
Virginia | United States
Job description
At AES, we raise the quality of life around the world by changing the way energy works. Everyone makes an impact every day in our small, global teams. Apply here to start an extraordinary career today.
AES is leading the energy transition through its partnerships with organizations of every kind, across the globe and at every stage of development by helping them transform and build competitive advantages as leaders in their industries.
The Manager of Solutions Marketing will support extending our leadership position through the development and execution of marketing strategies that drive awareness, adoption and success of our energy solutions in greener capacity, smart grid, carbon-free electricity, digital solutions and e-everything. Reporting to the Director of Solutions Marketing, this role is responsible for creating compelling messaging, content and campaigns for our solutions that resonate with our current and prospective customers.
The successful candidate enjoys working in a dynamic, fast-paced and changing environment with multi-functional teams and is both strategically minded with the ability to see the bigger picture in planning and diligent in execution.
Responsibilities:
Develop a deep understanding of our solutions architecture and portfolio of offerings, and their competitive advantages across our markets
Leverage the Marketing Insights team to conduct research to identify customer needs, market trends, and competitive landscape for use in solutions positioning
Create and implement go-to-market plans for new solutions offering launches and updates, defining messaging, content strategy and promotional channels
Optimize account-based marketing efforts through generation, expansion and retention
Collaborate with relevant teams to develop materials such as collateral, including commercial materials, web content and other marketing materials to communicate the value proposition of our solutions
Craft compelling and differentiated messaging and positioning for our solutions that resonate with customers
Work closely with Innovation, Solutions and Commercial teams to provide the tools and resources needed to market solutions effectively, including training, presentations and other support materials
Plan and implement marketing campaigns to drive awareness and growth across the solutions portfolio
Contribute to innovation process and solutions development through for offerings at various lifecycle phases, including gathering customer feedback and market trends
Gather data for measurement, optimization, and experimentation
Experience and Qualifications:
Bachelor’s degree in Marketing, Business or a related field; MBA is a plus
8-10+ years of solutions marketing, product marketing or related experiences with roles of increasing responsibility in a global organization
Energy industry or relevant business-to-business industry experience preferred
Strong understanding of market research, product positioning and messaging
Strategic thinker with strong organizational and project management skills
Excellent communications and interpersonal skills
Creativity in developing compelling solutions messaging and marketing materials
Analytical approach with ability to interpret data and provide actionable insights
Knowledge of industry trends and standard methodologies
AES is an Equal Opportunity Employer who is committed to building strength and delivering long-term sustainability through diversity and inclusion. Respecting all backgrounds, differences and perspectives enables us to improve the lives of our people, customers, suppliers, contractors, and the communities in which we live and work. All qualified applicants will receive consideration for employment without regard to sex, sexual orientation, gender, gender identity and/or expression, race, national origin, ethnicity, age, religion, marital status, physical or mental disability, pregnancy, childbirth, or related medical condition, military or veteran status, or any other characteristic protected under applicable law. E-Verify Notice: AES will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
Accelerating the future of energy, together
Our people are our energy and have transformed AES into the type of energy company that the world needs today and in the future. Coming from all walks of life, our people share a passion for improving lives by advancing the energy sector through innovation, collaboration and action.
We are working in an industry that requires new thinking and ways of working together to create solutions that are both economically and environmentally viable, not just one or the other.
We are looking for passionate people to join us in our mission to accelerate the future of energy.
Are you ready to join us?
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