Red Robin
Location
Englewood, CO | United States
Job description
MARKETING MISSION: We ensure our current and prospective Guests are exposed to Red Robin at the right time, right place, and with the right message consistently across all channels and in our local communities. We involve our Guests in conversation to drive engagement, connection, brand loyalty, and, ultimately, drive traffic. We model adaptability as we work together to partner cross-functionally and have Bottomless fun while doing it.
SUMMARY
Reporting to the Director of Brand Marketing, the Associate Manager, Brand Marketing will help implement the overall strategy, design, and implementation of national marketing within the four walls of the restaurant and all third-party/delivery platforms. This person will be instrumental in amplifying and telling the Red Robin brand story and working closely with the Brand Marketing team to analyze the performance of existing campaigns to assist in developing new and creative marketing strategies to help drive business objectives. The role will facilitate and deliver all guest-facing printed materials such as but not limited to main, beverage, and dessert, catering, and kid’s menus as well as table tents, tabletop devices, promotional materials, and test materials for all corporate, Donatos, franchise, and Canada locations. This Team Member will have the ability to adapt to the fluid needs of the business, possess critical thinking skills and showcase partnership within the brand marketing landscape. The individual is responsible for maintaining key agency relationships and ensuring that all marketing is delivered within the established timelines and budgets. This role will provide key insights to help Department leadership strategically evaluate business opportunities, leverage consumer insights and behaviors to address customer-based opportunities and bring them to market to positively impact brand equity, business sales and profitability.
**This position is hybrid remote. The ideal candidate would reside in Colorado and be able to travel to the Restaurant Support Center in Englewood, CO as needed.
WHAT YOU’LL DO
Strategy:
Partner with key stakeholders to continue improvement of menu engineering driving PPA growth and mix of key categories and products
Assess menu item performance, mix and optimization opportunities
Partner with key stakeholders to evolve in-restaurant content strategy based on shifts in consumer ordering trends and Guests needs
Understand the market: track competitive and category innovation trends across relevant spaces, menu innovation, in-restaurant guest experience and evaluate the relevance, fit and feasibility
Work with the broader strategic marketing team and business partners to define brand needs and project scope
Partner with culinary team to execute new menu innovation and recipe testing to drive new news and relevancy to menu
Creative Development:
Execute creative strategy and development/optimization of printed Corporate, Canada, Franchise and Test Dine In, Catering and Kids Menu versions from conception through implementation
Execute quarterly strategy for and creative updates to tabletop device content by serving as the main point of contact for cross functional teams including: IT, Category Teams, Agency Partners, Table Top Providers and Key Stakeholders to insure the timely and accurate deployment of all tabletop content
Execute the creative development and execution of all secondary Guest-facing menu and in-restaurant marketing materials
Corporate, Donatos, Canada & Franchisee: Main, Beverage and Dessert, Kids menus & Illustrations, Catering menus, Ziosk table-top device content and other tabletop material (i.e. table tents and promotional cards)
Partner with agencies to create highly engaging visual content for the brand including but not limited to menu photography, print and website marketing collateral
Lead the planning and execution of quarterly photoshoots to capture updated visual assets for the Dine In, Kids, Catering and Third-Party Menus, website, and Tabletop devices
Support the expansion of Donatos Expansion and other test initiatives, as needed, through development and deployment of menu versions, tabletop content or in-restaurant marketing materials
Develop, test, and implement promotional and systemwide initiatives to support national in-restaurant sales growth and traffic
Management of Asset Manager and Master Data Management platforms to keep content organized and on track for systemwide yearly menu deployments ensure brand photography and materials are consistent across all restaurants and channels
Internal and Agency Relationship Management:
Conduct quarterly business reviews with key stakeholders
Oversees key agency partners in the creative development for national marketing initiatives including agency, kick-off, creative brief process, scheduling and consolidation of feedback
Support marketing communications to ensure implementation across marketing channels
Create timelines, managing approvals, and sharing final products with internal stakeholders
Collaborate with the consumer insights team to evaluate audience research, informing messaging strategies that align with Red Robin’s guest segmentation, and optimize content based on testing in restaurant materials
Partner with cross-functional teams including operations, culinary, finance, training, consumer insights and supply chain to ensure wholistic awareness of key initiatives and overall strategy of content
Participating in read outs of results from systemwide deployment and testing and identify opportunities.
Develop strategic creative briefs, execution of clear and timely work orders and management of processes, schedules and budgets to ensure agencies and team stay on track with overall yearly goals and initiatives.
Oversees key agency partners in the creative development for national marketing initiatives including agency kick-off, creative brief process, scheduling and consolidation of feedback
Support marketing communications to ensure implementation across marketing channels (digital, email, social, in restaurant, etc.)
SKILLS & QUALIFICATIONS:
College degree preferred or equivalent 3-5 years’ work experience required – Marketing, Advertising, Public Relations or Business Administration
Previous restaurant, hospitality or retail experience strongly preferred
Requires a comprehensive understanding of marketing channels, local restaurant marketing, sales building programs and content development
Ability to effectively multi-task and manage competing priorities and initiatives across internal & external stakeholders with minimal supervision
Ability to analyze campaigns, promotions and menus with the ability to build plans based on learnings
Excellent interpersonal and communication skills including presentation skills
Detail oriented, self-starter with the ability to work in a fast-paced environment, meet deadlines with minimal supervision
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook, etc.)
BENEFITS:
Annual bonus opportunity
Flexible Paid time off and holidays
Health, vision, dental, life insurance plans, and discounts
401(k) savings plan plus a company match with immediate vesting
Eligible to participate in the employee stock purchase plan after 1 year of continuous employment
Discounts on Red Robin food
Compensation Range: $51,900.00 - $71,400.00 #sourcingpro #28uv #999 #redrobin999 #homeoffice #redrobin999homeoffice #999homeoffice #redrobin #redrobincorporate #810055
Job tags
Salary
$51.9k - $71.4k
