Senior Manager - Programmatic
Location
Arkansas | United States
Job description
About New Engen:
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey–maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
Join our community of marketing enthusiasts — collaborating with experts across media and marketing services, creative, analytics, and more. At New Engen, the cutting edge isn't a lofty goal; it's our everyday playground.
What sets us apart? Our people – humble innovators rewriting the rules of digital marketing. Together, we're building an agency culture that values collaboration, learning, and creativity. Become part of a team that drives genuine impact in the evolving landscape.
Responsibilities: - Primarily focused on programmatic digital media (programmatic display, online video, Connected TV) as well as retail media, with a functional knowledge of all digital marketing channels, strategies and media mixes
- Manages and mentors small team of associates either directly tied to a particular advertiser or across a book of business
- Oversees team’s flawless execution against client objectives
- Provides recommendations that help with client’s business growth challenges (e.g. new creative concepts, managing assets, bid strategy, attribution theory). Constantly seeks out opportunities to grow the account, upsell, cross-sell channels
- Acts as the “brand captain” for the client, collaborating with our Creative team to drive details for rapid, continued creative testing
- Compiles and analyzes data, reports, and summarizes information with impeccable accuracy
- Pro-actively solves and develops solutions for complex ideas and campaign strategies
- Utilizes deep knowledge of professional concepts and digital marketing methodologies
- Vets and manages relationships with platforms and publishers for their client portfolio and the agency
- Owning client relationships for SMEs, channel ownership for enterprise clients
- Operates with increasing independence, with limited oversight from manager, director level
- Increasingly focused on people management, responsible for QA of Associate & Senior Associate work
- Able to independently drive account strategy
- Focused on solving more complex business problems beyond the day to day hands-on execution
- Fully dedicated to Acorn Influence programmatic team
Qualifications: - 4 year degree or equivalent experience
- 4+ years of related experience with a focus on programmatic execution through the Trade Desk or other DSPs; experience with direct publisher endemic
- Retail media network experience required
- Shopper marketing experience preferred
- Serve as a steward internally and externally; proven success in maintaining effective client relationships at all levels
- Ability to articulate complex ideas effectively and persuasively
- Can adapt communication approach and navigate various audiences, styles, and cultural nuances
- Strong presentation skills to audiences and clients of varying sizes and levels
- Agile, committed, flexible, and can deal with a high degree of ambiguity
- Established track record of analytical ability to interpret data and insights, identify trends and recommendations; working knowledge of statistics and probability
- Self-starter, independent, quick and continuous learner
- Ability to work effectively in teams
Benefits: - Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
- 401k - Employer match
- HSA - Employer contributes
- Flexible Vacation & PTO plan
- Paid Maternity / Paternity
- Paid Holidays
- Remote/Flex day schedule
- Laid back office environment
Whats Important To Us: BE THE GOOD We act with integrity, humility, and altruism inside and outside our company. We promote diversity, equity, inclusion, and belonging in every aspect of our business. We cultivate a safe workplace where everyone feels respected, engaged, and able to reach their full potential. Bottom line: We give a shit.
EXPERTISE We take pride in our work, holding ourselves to a high standard of execution excellence. We continually work to expand our skills and master our craft. Our approach sets a precedent and reverberates throughout our always-changing industry, inspiring adaptation among brands, platforms, and agencies.
GROWTH MINDSET We bias towards action, starting with "what is possible?" instead of being stuck in scarcity. We embrace challenges and welcome feedback as opportunities to improve what we do and how we do it. We find joy in the process and are fueled by our curiosity to master complex problems. We aren't afraid to take calculated risks or operate in ambiguity, recognizing that imperfection is a part of progress.
EMPATHETIC DIRECTNESS We provide feedback with courage, openness, and empathy- internally and externally, across departments, and at all levels. We do the right thing, even when it's hard. We aim to understand (not judge) and teach (not take over). Our feedback is empirical and focuses on behaviors and outcomes.
ALL IN New Engen is our company. We believe in what we are building together and put the team first in order to accomplish our shared goals. We reject apathy and cynicism and do everything we can to help each other win. Being All In is not about the hours we log, nor does it mean that we agree on every decision. Rather, it is a mentality of common purpose that guides how we engage, reach consensus and show up for our clients and teammates.
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