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Location

Alpharetta, GA | United States

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Job description

Are you ready to embark on a thrilling journey with a rapidly growing financial wellness startup? We're on the lookout for a dynamic and visionary individual to join our team as the VP of Marketing.

About Us:

We're a pioneering financial wellness startup with a passion for empowering individuals to take control of their financial futures. At our core, we believe in the transformative power of financial education and mentorship. With locations in Atlanta (HQ) and Dallas, and a nationwide reach, we're on a mission to revolutionize how people approach their finances.

The Role:

As the VP of Marketing, you'll be at the forefront of our mission, driving strategic marketing initiatives that resonate with our audience and propel our growth. This role is not just about strategy—it's about making a tangible impact and shaping the future of financial wellness.

What You'll Do:

Craft and communicate our brand's unique value proposition, ensuring alignment with our social purpose.
Lead efforts to position our brand and messaging effectively to connect with our target audience.
Collaborate cross-functionally to maintain brand consistency across all touchpoints.
Monitor and enhance brand performance through data-driven insights.
Develop and execute a comprehensive PR strategy to elevate our presence in the industry.
Cultivate relationships with media outlets, influencers, and industry experts.
Oversee communication channels and manage public perception effectively.
Drive thought leadership initiatives and create compelling content.
Lead a creative team in producing engaging visuals, videos, and written materials.
Collaborate with internal teams to deliver impactful marketing campaigns.
Innovate in creative approaches to capture and retain audience attention.
Develop and implement data-driven performance marketing strategies.
Optimize digital advertising campaigns to maximize ROI.
Analyze customer insights and market trends to inform marketing decisions.
Implement marketing automation and lead generation strategies.
Build, lead, and inspire a high-performing marketing team.
Set clear objectives and provide mentorship for team members.
Collaborate cross-functionally to align marketing efforts with company goals.
Manage the marketing budget effectively.
Analyze consumer behavior data and generate reports on marketing metrics.
What You'll Bring:

Bachelor's degree in business, marketing, communications, or a related field.
Minimum of 10 years of diverse marketing experience, preferably in fintech or startups.
Proven experience in senior marketing leadership roles within tech companies.
Strong understanding of fintech trends and social purpose-driven marketing.
Hands-on experience with brand activation programs is a plus.
Exceptional strategic thinking and the ability to translate ideas into action.
Proficiency in marketing analytics and performance metrics.
Excellent communication, presentation, and negotiation skills.
Strong leadership skills with a track record of building high-performing teams.
Goal-oriented attitude with strong analytic skills.
Experience with HubSpot and WordPress is required.
Why Join Us:

Competitive salary and benefits package.
Medical, dental, and vision insurance.
Life & personal accident insurance.
Disability insurance options.
401(k) plan with company matching.
Paid time off and holidays.
Diverse, learning-oriented, and fun work environment.
Opportunity for equity through our LTIP.
Ready to Join Us?

This is your chance to be part of something truly special. If you're passionate about making a difference and ready to take on an exciting challenge, we want to hear from you! Apply now to be considered for this incredible opportunity.

Posted date: 9 hours ago

Apply Now

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Employment Type: Full-Time
Salary: $ 150,000.00 Per Year

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