Location
Arizona City, AZ | United States
Job description
One Claim Solution is a fast-growing insurance billing company based in Gilbert, AZ. Our contractors are the backbone of America-small, independent businesses that repair homes damaged by floods and fire. These businesses hire OCS to help with insurance claims billing. We use our expertise in working with property casualty insurance companies to help contractors get paid more, faster so they can run their businesses better.
The Marketing Director owns marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to identify changes in the competitive environment and enable responsive marketing activities. Develops budgets, resources, and teams to execute short-term and long-term marketing plans.
In This Role, You Will Be Responsible For
Strategic Planning: Develop a data-driven marketing strategy and plan aligned with overall company goals, ensuring consistent brand messaging and positioning.
Thought Leadership and Next-Generation Content Marketing : Establish and maintain strong relationships with executives, thought leaders, and subject matter experts across the organization to source impactful content ideas. Develop a clear vision and distinctive POV for next-generation content marketing, including content planning, prioritization, development, and team management.
Brand Development : Define and enhance the brand's positioning, messaging, and identity, ensuring brand consistency and high-quality aesthetic runs across all channels and touchpoints. You will be the owner of the brand and primary customer advocate. Lead and manage projects from conceptualization to finished product.
Website Management. Work with our vendors to maintain and expand website content, drive traffic to the website, and optimize the website for conversions.
Customer Acquisition : Drive customer growth through targeted and effective acquisition campaigns across various channels such as digital advertising, social media, email, sms, SEO, influencer partnerships, and some traditional advertising.
Team Leadership: Lead, mentor, and inspire team, fostering a culture of collaboration, innovation, and continuous growth.
Performance Analysis and Attribution: Utilize analytics and KPIs to measure marketing performance, optimize campaigns, and identify areas for improvement. You must be data obsessed in your marketing recommendations and decision making.
Partnerships and Collaborations: Identify and cultivate strategic partnerships and collaborations to amplify brand reach and engagement.
Budget Management: Manage and allocate the marketing budget effectively, ensuring maximum ROI across various marketing channels and campaigns. Actively manage agencies to ensure optimal spend and channel allocations.
Data-Driven Content Optimization : Utilize data and analytics to define key performance metrics and continuously refine the content strategy based on data-driven insights.
Requirements
Experience and Expertise: - 8-10 years of proven experience in driving successful, scalable, and high-impact content strategies
- Proven track record of success in senior marketing roles
- A digital expert with a deep understanding of digital customer journeys and the ability to build brand relevance through content optimization and compelling experiences
- Demonstrated ability to transform ideas into compelling story arcs that resonate with the target audience.
- Strong acumen in analyzing data from various sources to inform content decisions and optimize performance.
- Exceptional cross-functional collaboration and influencing skills, with a track record of building productive partnerships across teams.
Benefits we offer: - High growth company with room for internal advancement for employees
- Low cost Medical, Dental, Vision Insurance
- Paid Parental Leave
- 3+ Weeks of Paid Vacation Time
- Paid Sick Time
- Performance bonus
Job tags
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