Senior Product Manager (f/m/d)
Location
Athens, GA | United States
Job description
Responsibilities arrow_right
- As the guardian of our product portfolio, you will drive growth and profitability, overseeing both existing and new products.
- Your role involves managing Go To Market Plans & close monitoring of the financial health of our products, including P&L, Gross Margin mix, and budget control.
- Dive deep into market research to uncover trends, discern customer needs, and stay ahead of competitors.
- Utilize the power of data analytics to gain valuable consumer insights and strategically position our offerings in the market.
- Be the master of budget control, managing the A&P budget meticulously to ensure we don't overspend while achieving a strong ROI.
- Collaborate with the local Head of Marketing to craft and execute impactful paid digital and non-digital campaigns that resonate with our brand objectives.
- Work closely with Regional Marketing teams to implement product & pricing strategies that keep us competitive and aligned with broader marketing goals.
- In this pivotal role, you'll not only steer our product offerings towards success but also empower our brand to thrive in a dynamic market landscape. Your strategic vision and keen execution will be the driving force behind our continued growth and market leadership.
Qualifications arrow_right
- 5+ years of product marketing experience preferably in FMCG environment.
- Degree in Business Administration or Marketing, MBA preferred.
- Experience and proven record in digital marketing, media management & SEO.
- Use and understanding of IRI / Nielsen data and any relevant market analytics tools and deep understanding of KPIs and P&L.
- Knowledge on Brand Management, Category Management, and Project Management.
- Excellent use of SAP and Microsoft Office Suite.
- Strong interpersonal and leadership skills, critical and holistic thinking.
- Exceptional written and verbal communication skills (both Greek & English).
Job tags
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