Location
Bethesda, MD | United States
Job description
Job Description
Additional Information This is a Shared Services Position that supports Marriott Select Brands. Fully remote.
Job Number 24029629
Job Category Sales & Marketing
Location Americas Brand Marketing Digit, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP
Schedule Full-Time
Located Remotely? Y
Relocation? N
Position Type Management
JOB SUMMARY
The Marketing Manager is part of the above property organization responsible for marketing strategies & tactics across participating hotels within a portfolio. Under the leadership of the Area Director, Field Marketing, this role partners closely with key stakeholders and internal/external partners to establish marketing strategies and verify successful execution of critical marketing tactics. Drives topline revenue by fully leveraging marketing programs at the property and market level that are integrated with the total hotel strategy. Develops and manages website updates, paid media campaigns, content audits, property merchandising and foundational tactics at the property level across all hotels within their portfolio. As part of the Marketing team, this role is fully connected into resources in their region. The Marketing Manager liaises and builds deep partnerships with their regional teams to verify all brand, local, and digital marketing efforts are effectively integrated with the selling efforts for the organization.
CANDIDATE PROFILE
Education and Experience
Required:
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
CORE WORK ACTIVITIES
Marketing and Strategy
- Develops hotel marketing strategies and, with the help of Marketing Coordinators, manages the implementation and execution of marketing tactics including, but not limited to:
- Internal and external website updates, audits, copywriting, pull through property-specific messaging.
- Reviews paid media campaign strategy and performance.
- Audits existing online marketing opportunities on third party and local sites.
- Verifies that content, photography, promotions and packages, and local links on hotel websites on Marriott.com are up to date and fully utilized by hotels across the region.
- Works closely with Manager, Digital Marketing on paid media strategy & implementation.
- Influences the participation in corporate, cluster and/or regional marketing programs while verifying marketing programs are pulled through at the property level across all hotels within their defined portfolio.
- Maximizes the potential of established marketing vehicles within Marriott channels including but not limited to HWS, property outlet sites, etc.
- Communicates and coordinates program details and status updates to all key stakeholders.
- Works with Area Directors, Field Marketing and Senior Manager, Field Marketing for escalations, training/support and best practice sharing.
- Works with Marketing Coordinators to manage content for all participating hotels within assigned region using systems including: EPIC, Efast, MDS Client Community, 3rd party portals.
- Manages relationships and partnerships with internal and external partners, including Marriott Digital Services (MDS) via Digital Manager or Client Community.
- Serves as the liaison between Property + MDS to verify all identified SEO strategies are properly executed across all participating hotels in the region.
- Provides key knowledge of all Marriott brand voice and copywriting ability to accurately update and support brand voice for hotel and destination, as applicable.
- Analyzes and implements key reporting to accurately capture property initiatives, tracking, budget data, etc. using project management systems.
- Maintains frequent, active engagement with Area Directors of Operations to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
- Develops and presents marketing recommendations to Area Director of Marketing and Key Stakeholders based on key findings through reporting and audits.
- Measures and clearly communicates with key Stakeholders successes of property campaigns and eCommerce performance using relevant tools.
- Manages Marketing Coordinators, when applicable, to delegate and ensure execution of identified tactics and responsibilities.
General
- Maintains and grows business of hotels with effective marketing plans and programs.
- Uses standard software applications (e.g. Excel, PowerPoint, on-line database applications, internet).
- Provides strong relationship management and negotiation skills; demonstrates ability to develop and maintain relationships (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
- Possesses strong problem solving and decision-making skills.
- Listens and counsels stakeholders on best approach, including what non-value add efforts to drop.
- Demonstrates strong knowledge of search engines and web optimization tactics.
- Possesses knowledge of leisure, group, and business transient hospitality business in defined markets, hotel sales and operations and associated challenges from the marketing perspective and food and beverage marketing trends.
- Understands need time strategy as developed by Revenue Management.
- Understands how to apply and leverage corporate marketing and eCommerce programs, platforms, and tools.
- Completes other reasonable duties as requested by leadership.
MANAGEMENT COMPETENCIES
Leadership
- Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
- Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
- Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
- Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
- Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and verify work is completed.
Building Relationships
- Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
- Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
- Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
- Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
- Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
- Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
- Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
- Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
- Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
- Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
- Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
- Reading Comprehension – Understands written sentences and paragraphs in work related documents.
- Writing - Communicates effectively in writing as appropriate for the needs of the audience.
- Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Devising Sales Approaches and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.
- Sales Ability: Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
- Supporting Sales Implementations - Supporting customers during the implementation of sales contracts; seeking and taking appropriate actions on customer feedback; taking responsibility for customer satisfaction and loyalty.
California Applicants Only: The salary range for this position is $66,560.00 to $134,991.00 annually.
Colorado Applicants Only: The salary range for this position is $63,150.00 to $122,722.00 annually.
Hawaii Applicants Only : The salary range for this position is $76,410.00 to $134,991.00 annually.
New York Applicants Only: The salary range for this position is $63,150.00 to $134,991.00 annually.
Washington Applicants Only: The salary range for this position is $67,724.80 to $134,991.00 annually. In addition to the annual salary, the position will be eligible to receive an annual bonus. Employees will accrue 0.04616 PTO balance for every hour worked and eligible to receive minimum of 7 holidays annually.
All locations offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, educational assistance, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.
The application deadline for this position is 4 days after the date of this posting, 3/7/2024.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
Be where you can do your best work,
begin your purpose,
belong to an amazing global team, and
become the best version of you.
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