Content Manager

Location

Winston Salem, NC | United States

Job description

Kaplan Early Learning Company is seeking to hire a Content Manager/Copywriter.

For more than 50 years, Kaplan Early Learning Company has been a champion for play. From our research-based curricula to enriching classroom environments and innovative technology solutions, Kaplan's products and services inspire a lifelong love of learning in children and educators. We are architects of learning good and defenders of the imagination. We live for inseparable bonds and open minds. We encourage the eager and inspire the inspirers. We transform lives through play.

Don't come to work; come to play! Family-oriented and mission-driven, Kaplan is proud that our work champions play every day, and we are looking for team members who take learning and play as seriously as we do. Accountability, equity, advocacy, and integrity are the heart of what we do at Kaplan, and together we can improve the outcomes of all children. To learn more about our culture and to join our team, visit us at

Are you our future content manager?

We're looking for an all-star content manager to join our growing team as the owner of content marketing initiatives across digital platforms and formats. Your goal is singular and will be the beating heart of our business - to help us drive qualified traffic, leads, and sales digitally by establishing our company as the #1 authority in early childhood education.

Our content manager must be a passionate brand storyteller with a journalist's mindset, as well as an obsession for content performance, reporting, and analytics.

The right candidate will also possess the heart of a teacher with a love for learning, writing, and communication in all forms. Most of all, they will see the value in every person on our team and put them at ease, empowering them to tell their stories and share their expertise with our audience.

What your typical week will look like

• Publication of three or more new pieces of content, be it text (blog articles), video, or audio (podcasts).
• Interviewing internal subject matter experts for content.
• Company email marketing efforts, including newsletters, automated workflows, and so on.
• Ownership of all analytics and reporting for content marketing efforts.
• Search engine optimization (SEO) efforts for website and content.
• Social media for community engagement and long-term content promotion.
• Premium content production, including ebooks, webinars, etc.
• Creating landing pages and other lead generation assets.
• General website updates and enhancements, e.g. new pages and calls-to-action placement.
• Professional development and continued education in relevant areas (e.g., HubSpot certifications).

Educational background

A degree in English, Journalism, and Public Relations is highly preferred but not mandatory. Commensurate experience will be considered.

Skills and required knowledge

• Impeccable writing and editorial skills, with an outstanding command of the English language.
• An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.
• Training as a print or broadcast journalist is a bonus. Great at telling a story using words, images, or audio, and an understanding of how to create content that draws an audience.
• The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
• A passion for new technology tools and usage of those tools within your own blogs and social media outreach.
• Clear articulation of the business goal behind the creation of a piece (or series) of content.
• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
• Familiarity with principles of marketing.
• Incredible people skills.
• Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
• Able to screen out sales pitches and look for the relevant brand and customer story.

Benefits Include:

• Paid Time Off
• Paid maternity / paternity leave supplemental program
• Medical, Dental, Vision Insurance
• Matching 401(k) Plan plus a suite of financial educational services to include consultations with licensed representatives
• Short-term disability and long-term disability income replacement programs
• Aflac Insurance
• Pet Insurance
• Educational Tuition Assistance
• Child Care Discounts
• Kaplan Store Discounts
• Verizon & AT&T Discounts
• YMCA Discount
• LifeMart Discount Shopping Website
• Employee Referral Bonus

Kaplan Early Learning Company is an Equal Opportunity Employer. We embrace differences, welcome diversity and value a culture of respect.

Job tags

Salary