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Location

Albany, NY | United States

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Job description

Job Title: Director of Marketing

Company Overview: We are a pioneering organization at the forefront of developing innovative solutions in the realm of earned syndication for brands and publishers. Our mission revolves around crafting novel methods to produce, distribute, and finance exceptional content. From our cutting-edge newsroom and syndication platform utilized by over 2,000 publishers to our groundbreaking studio and contributor products, we empower scalable, earned media and content distribution solutions for brand partners.

As a self-funded enterprise, we are a resourceful team dedicated to fostering an inclusive, equitable culture rooted in values such as integrity, ownership, and collaboration. Our forward-thinking approach to work is evident in our remote-first setup, flexible schedules, and comprehensive benefits package, which includes perks like unlimited vacation, an employee equity program, and full health & dental coverage.

Position Overview: We are currently seeking a dynamic and seasoned Director of Marketing to spearhead the development of comprehensive customer acquisition strategies for our B2B marketing products. This pivotal role will be instrumental in shaping our brand strategy and marketing initiatives, with a primary focus on cultivating engaging content to educate and raise awareness about our B2B products among brand partners.

Responsibilities:

Craft high-level positioning and go-to-market strategy to effectively engage and inform target customers.
Develop a robust content marketing program aimed at maximizing brand awareness and driving conversions across all stages of the inbound customer journey for PR and Content Marketing prospects.
Collaborate with internal teams to define and execute a content calendar, create compelling content (e.g., white papers, guides, case studies, webinars), manage internal and external content production partners, and analyze content performance metrics.
Implement distribution strategies for developed content across various channels including email, social media, and blogs.
Efficiently manage external resources such as agencies and contractors to drive marketing efforts.
Utilize engagement and inbound funnel metrics to iterate and enhance marketing strategies.
Provide support in creating sales collateral and resources for the Sales and Account teams.
Bring forth innovative growth and marketing ideas to continually enhance our strategies.

Requirements:

7+ years of experience in B2B SaaS product marketing or content marketing, with a focus on the Enterprise segment.
Demonstrated expertise in formulating end-to-end marketing strategies.
Strong proficiency in copywriting, particularly within the context of distribution platforms and/or SaaS products.
Advanced understanding of digital marketing, PR, content, SEO, and earned media strategies.
Proven track record of developing and executing successful content plans, including creation, curation, and promotion.
Exceptional writing, editing, and research skills.
Highly organized and process-oriented operator with outstanding interpersonal and communication abilities.
A collaborative individual with a strong commitment to personal growth and development.
Comfortable navigating ambiguity and thriving in undefined environments.

Benefits:

We prioritize the well-being of our team members and offer the following benefits:

Competitive Base Salary
Equity Stock Option Program
401k Matching
Full Health & Dental Coverage
Fully Remote Work Environment
Unlimited Paid Time Off
3 Months of Paid Family Leave
Annual Team Offsites
Monthly Virtual Social Events
Vibrant and Inclusive Team Culture

Diversity and Inclusion Statement: Our company is dedicated to cultivating a diverse and inclusive workplace that mirrors the communities we serve. We strongly encourage individuals from underrepresented groups such as women, people of color, veterans, people with disabilities, and gender nonconforming individuals to apply. Stacker is an equal opportunity employer committed to upholding diversity and inclusion principles in all aspects of our operations, in accordance with federal, state, and local laws.
Employment Type: Full-Time
Salary: $ 56,000.00 174,000.00 Per Year

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Job tags

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Salary