Channel Marketing Lead, National Retail
Location
Littleton, CO | United States
Job description
Job Description
Company Summary DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming smart home installation services, mobile plans and products, and now we are building America’s First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.
Department Summary Our Retail Wireless team, serving our Boost Infinite, Boost Mobile and Gen Mobile Brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we’ll emerge as the nation’s fourth facilities-based wireless carrier and a disruptive force in the market at large.
Job Duties and Responsibilities Retail Wireless is seeking a strategic, savvy Channel Marketing Manager, National Retail to project manage, develop, and execute campaign strategies that promote our new device launches, plan, and device offers, and engage our target audience. You will work closely with cross-functional teams to drive excitement around plan and device propositions that directly lead to customer conversions and business growth.
Key Responsibilities:
- Build a foundational understanding of device landscape within mobile, including competitive and seasonal dynamics and key customer purchase drivers
- Consult with the National Retail team on the most effective ways to structure marketing programs within partner relationships and contracts
- Work with cross-functional teams to maintain presence and ensure a high level of agreed program execution in all National Retail accounts
- Drive high and increasing levels of digital sales by working within National Retail partner com and marketplace experiences to drive efficient views, click-throughs and purchases
- Own integrated 12-month calendar of devices and offers with marketing support planned and channels of activation required
- Conduct market research and gain insights into consumer needs and preferences and use this information to develop targeted marketing campaigns
- Collaborate with internal teams to develop messaging, creativity and content that resonates with target audiences
- Develop and manage budgets, timelines, and metrics for all marketing campaigns and initiatives as a part of the entire marketing strategy
- Monitor and analyze campaign performance and adjust strategies as needed to maximize ROI and achieve business objectives
- Build and maintain strong relationships with external and internal partners
- Ensure all marketing materials and messaging are consistent with brand guidelines and standards
- Stay up-to-date with industry trends and provide insights and recommendations to improve marketing effectiveness
Skills, Experience and Requirements Education and Experience:
- Bachelor’s degree in marketing, business, or related field
- Minimum of 5 years of experience in channel marketing, with a proven track record of developing and executing successful campaigns both in retail and digital channels
Skills and Qualifications:
- Experience in market research, developing marketing plans, and managing budgets and timelines
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- Excellent communication skills, with the ability to communicate effectively with internal and external stakeholders
- Strong analytical skills, with the ability to interpret data and develop insights that inform marketing strategy
- Experience with digital marketing, social media, content marketing, local marketing, and in-store marketing
- Ability to work independently and as part of a team, with a positive attitude and strong work ethic
- Knowledge of the retail wireless industry a plus
Salary Ranges Compensation: $72,350.00/Year - $103,375.00/Year
Benefits We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.
This will be posted for a minimum of 3 days or until the position is filled.
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