Paid Media Strategist

Location

Atlanta, GA | United States

Job description

As a Paid Media Strategist, you'll work with team members to drive high-level media strategy, focusing on pushing innovative approaches and staying on top of the latest industry trends and capabilities. In this role, you'll be the lead manager on select accounts (day-to-day account management and strategy), in addition to overseeing strategy on other paid media accounts (high-level strategic direction, but still client facing). There's a lot of responsibility, but plenty of opportunity for growing your career.

Nebo is a human-centered agency built on a culture of respect, professional growth and care for every employee. With numerous perks, including hybrid in-office/remote work or fully remote work options designed to fit your needs, unlimited PTO, and free attendance to local marketing events, join this fun-loving team that occasionally talks Slack Smack.

Paid Media Strategist Responsibilities

Lead and grow the paid media department's ability to develop holistic multi channel media strategies across paid search, display, paid social, and other paid media channels

Stay up to date on the latest paid media trends and capabilities, identifying which clients they apply to as well as laying out the steps for implementation not only for their own clients, but for all Paid Media clients

Develop client-facing template documents for both educational and strategy purposes

Assist in the development of high-level paid media strategy for new business pitches

Train, manage and mentor junior-level paid media associates and interns. Includes reviewing deliverables and providing direction for secondary specialist on multi-lead accounts

Develop and maintain internal paid media resources to improve efficiency and streamline knowledge transfer and communication, such as partner databases and capabilities docs

Create and maintain relationships with media vendors and partners

Brainstorm initial strategies for new client on-boarding as well as assisting in Quarterly Business Reviews for marquee clients

Develop and implement cross channel paid media strategies for clients

Participate heavily in monthly industry update meetings, providing actionable recommendations for implementing new opportunities across clients

Conduct extensive audience, keyword, placement, and platform research to help inform Paid Media strategies for Nebo clients

Collaborates with the intel, paid media, social, SEO and UXO teams to define direction and strategy

Collaborates with designers and copywriters to develop consistent ad, messaging, and/or landing page experiences

Complete annual goals

Train and continue to gain knowledge in all areas of practice and Nebo's processes

Paid Media Strategist Required Skills

1+ years experience in paid media, having developed strategy and executed campaigns across all digital paid media channels, including search, display, social, video, shopping, and native advertising

Google Ads Certified (including Search, Display, Video, Shopping, Measurement)

Google Analytics Certified

Microsoft Advertising certified

Excellent research and analytical skills

Strong written and verbal communication skills

Experience in Google Analytics, and Google Tag Manager

Ability to multitask and meet deadlines under pressure

Facebook Blueprint certified

Client facing and public speaking experience

Excellent research and analytical skills

Strong written and verbal communications skills

Proven ability to translate high-level client goals into paid media strategy

Experience supporting Analysts with identifying tracking needs or issues along with troubleshooting of pixels

Nebo's Commitment to Diversity & Inclusion

As a human-centered agency, we believe in uplifting our community and advancing society through inclusive business practices. We're dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran’s status.

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