Assistant Director in Enrollment Marketing | Georgian Court University
Georgian Court University
Location
Lakewood, NJ | United States
Job description
Essential Functions:
Communication Plan Management
- Assist the Interim Vice President in and creating and executing a comprehensive communication plan with differentiated messaging to multiple populations using various formats including, but not limited to, email, letters, publications, postcards, text messages, and social media.
- Under the supervision of the Interim Vice President and Enrollment Database Manager, manage and execute communication plans for assigned populations.
- Coordinate the creation and launching of communications, ensuring all marketing messages are launched to the appropriate population, from the CRM database, at the appropriate time.
- Research and implement new CRM features to maximize efficiency when creating communications.
- Monitor and report on the success of multi-channel communication plans and analyze the effectiveness of campaigns.
- Work in close collaboration with the Enrollment and Marketing staffs, as well as third party contractors when applicable, to support asset creation for campaigns and projects.
- Coordinate with the Enrollment Database Management team on production schedules, mailing details, and collaboration with external printers.
- Ensure development and timely execution of action-based and process-oriented communication plans.
- Meet regularly with the Interim Vice President to assess current marketing campaigns, as well as plan for future campaigns.
New Media Communications
- Research, propose, and launch innovative, interactive, and digital content strategies to reach target audiences.
- Manage, create, and post social media content.
- Track and analyze success and trends related to social media content.
- Produce, edit, update, and post content for Undergraduate Admission webpages, using a content management system.
Content Creation
- Produce compelling, succinct content to reach a variety of target audiences and channels.
- Develop key messaging and content for enrollment materials and communications, both in print and electronically.
Video
- Produce, edit, and publish videos for use in email, text, web, and social media communications.
- Collaborate with Marketing and freelancers, as appropriate, on enrollment video projects.
- Write scripts and storyboards for the preparation of a video project, and identify, schedule, and prep subjects.
University Representation
- Present on and off-campus informational sessions to groups of various sizes.
- Present on Admission and other University-related topics to various constituencies, as assigned.
- Participate in University committees, as assigned.
- Present at Admission Committee, and perform follow-up communication with applicants from assigned territories.
- Collaborate with University Faculty and Staff as it relates to Admission events, application review, and admission communications.
Requirements:
- Bachelor's degree in a related discipline.
- Minimum three years of experience in writing, creating and executing multi-channel marketing communication plans.
- Strong project and time management skills.
- Ability to write concise and creative communications for varied audiences.
- Understanding of best practices for websites as marketing and communication platforms.
- Familiarity with video best practices.
- Superior writing, spelling, proofing, and grammar skills, and specifically marketing-focused writing.
- Exceptional attention to detail, strong problem-solving skills, and the willingness and ability to work in a change-oriented environment.
- Ability to plan, organize, and coordinate multiple work assignments independently, with a demonstrated ability to work as part of a team toward organizational objectives and goals.
- Experience with marketing and communication channels (website, social media, advertising).
- Ability or willingness to create authentic short videos to support the admission and aid process.
- Experience in reviewing marketing analytics and metrics and adjusting plans accordingly.
- Experience leveraging multiple marketing channels in a coordinated way.
- Proficiency in Microsoft Office (O365) and CRM system functionality; Technolutions Slate.
- Must be a highly organized, detail-oriented individual who can prioritize independently and manage multiple tasks at once.
- Willingness to work occasional evenings and/or weekends as needed.
Preferred Qualifications
- Bachelor's degree in communication, public relations, journalism, marketing, or related field.
- Experience with website content development and usability.
- Experience in any aspects of the writing, creating, and executing of multi-channel marketing communication plans.
- Experience creating, executing, and managing communication plans within Slate, or similar CRM.
- Knowledge of advertising metrics and tracking and ability to analyze results and data from campaigns and present key findings, takeaways and recommendations moving forward.
- Experience with simple video shooting and editing.
- Proficiency in Adobe Creative Suite.
- Proven experience managing social media platforms.
**MUST BE US WORK AUTHORIZED**
About Georgian Court University
Georgian Court University: History, Culture and Academic ExcellenceGeorgian Court University offers more than 30 undergraduate degrees, 10 graduate Founded and sponsored by the Sisters of Mercy of New Jersey, Georgian Court University is located in residential Lakewood, New Jersey, on a magnificent 156-acre estate formerly belonging to financier George Jay Gould. The campus is conveniently situated 60 miles from New York and Philadelphia and only 10 miles from the beautiful Jersey Shore. Bordering Lake Carasaljo, the site is a National Historic Landmark with magnificent statuary, beautiful architecture and lush gardens, making it a truly breathtaking and inspiring place to learn, study, and live. After a long history as a women's college with coeducational graduate programs and undergraduate evening programs, Georgian Court has become fully coeducational as of Fall 2013. All degree and certificate programs during the day and evening are now open to both women and men. Open to students of all faiths, Georgian Court University provides comprehensive liberal arts education in the Roman Catholic tradition with a special concern for women. The university offers a curriculum that is broa ... d enough to be truly liberal, yet specialized enough to provide in-depth preparation for careers or further study.The unique Georgian Court University atmosphere is one of a small college ambiance in a technologically advanced, highly esteemed university setting. Centered around the core values of the Sisters of Mercy, the university offers an extremely safe and nurturing campus environment with individualized attention and guidance.The Georgian Court faculty is committed to teaching and individual mentoring, with an outstanding 92% holding doctorates or terminal degrees in their field. They are dedicated and caring educators and experts in their respective industries, while demonstrating public service and a personal affinity to our core values—respect, integrity, justice, compassion, and service.degrees, and a variety of certificates in a wide range of areas through our three schools: The School of Arts & Sciences, The School of Business, and The School of Education.Benefits of a Georgian Court University education include: small classes, with a student-to-faculty ratio of 15:1; personalized education—faculty members readily available for mentoring ; all classes taught by faculty members, not graduate assistants, and inclusive core values of respect, integrity, justice, compassion, and service.
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