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Location

Stamford, CT | United States

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Job description

JOB SUMMARY

The Direct Marketing Manager will work with cross-functional teams to manage national Direct Marketing campaigns, including direct mail and bill marketing, in the residential and small business markets.

This individual is responsible for creating the strategy, and for the flawless execution of their campaigns.  This requires proposing, planning, analyzing results, and managing campaigns end to end so that they are effective, on time, and on budget. 

This role requires a successful track record of managing direct marketing projects.  Strong project management skills, analytics, and a demonstrated ability to lead are essential.  The individual is responsible for every drop they oversee, and will be relied upon to communicate changes in a broad audience in a clear and timely manner.

This individual should also have an understanding of segmentation, as well as test and control design. This person should expect to spend much of their time studying our offers and creating strategy requirements with attention to detail.

MAJOR DUTIES AND RESPONSIBILITIES

• Actively and consistently support all efforts to simplify and enhance the customer experience
• Lead a cross-functional team to manage Direct Marketing campaign and test cycles for customer acquisition and upgrade from inception through post campaign analysis
• Develop, maintain and communicate DM campaign calendars and version matrices for all targets, products, offers and geographic areas; manage change control
• Partner with relevant business functions, the field and external vendors to determine targets and schedules; strategize and implement tests of audience, offer, creative formats and messaging; analyze campaign performance across key metrics and ensure flawless execution
• Track response and conversion to drive direct mail marketing efficiencies and effectiveness; accountable for marketing budget, ROI and cost per connect to drive profitable revenue and operating cash flow
• Manage contact strategy based on test results, consumer insights and cross-functional team input. Review and adjust segmentation strategies using data analysis.
• Establish a record of direct mail campaigns results, market insights, offer strategy and creative
• Proof read final copy to ensure accurate and correct communication; match creative, versions and other campaign elements
• Communicate with internal and external research groups, industry organizations and other sources of expertise related to Direct Marketing; promote and communicate the benefits of direct marketing throughout the organization
• Perform other duties as assigned
• This role is based on-site at our corporate office in Stamford, CT. This role is not remote/hybrid

REQUIRED QUALIFICATIONS

Skills/Abilities and Knowledge

• Technical expertise in Direct Marketing, specifically direct mail, with a proven record of successful implementation
• Ability to manage multiple projects and tasks at one time
• Ability to prioritize and organize effectively
• Ability to communicate orally and in writing in a clear and straightforward manner
• Ability to manage all phases of a large project from beginning to end with sufficient autonomy
• Proven ability to manage Direct Marketing / Direct Mail / Database Marketing and Testing projects
• Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience
• Ability to show judgment and initiative and to accomplish job duties
• Ability to work independently and make recommendations and decisions autonomously
• Ability to maintain confidentiality
• Ability to make decisions and resolve problems while working under pressure
• Ability to manage and foster change
• Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects
• Ability to analyze and interpret data to make recommendations based on analysis and expertise
• Honesty, integrity and ethics
• Knowledge of cable television, high speed Internet and phone products and services preferred
• Strong attention to detail balanced with the ability to think strategically
• Highly developed capacity for teamwork and a strong focus on the customer
• Penchant to work with a sense of urgency
• Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications

Education

• Bachelors Degree in Business, Finance or related discipline and/or an equivalent experience
• MBA / Masters preferred

Related Work Experience

5-7 years of direct marketing experience

WORKING CONDITIONS

Office Environment

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MGN530 2024-29181 2024

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Salary