Spectrum
Location
Stamford, CT | United States
Job description
Responsible for developing and implementing a comprehensive social media strategy, branded content programs, and influencer approach establishing brand leadership and loyalty to increase customer engagement and awareness of the Spectrum and Spectrum Business Brand across social channels.
Major Duties and Responsibilities
Actively and consistently supports all efforts to simplify and enhance the customer experience. Identifies and implements best practices and create unique engagement activities that represent and differentiate the brand.
Manages the planning, execution and optimization of the Spectrum and Spectrum Business social media channels as part of brand, marketing communication, content and lead generation strategies, and collaborate with multiple teams to seamlessly integrate social and digital experiences across venues.Responsible for posting and scheduling all organic posts and any required paid boosting for Residential, MCM and SMB programs
Serves as a key stakeholder across the marketing framework, delivering social strategies that amplify and augment brand and marketing activities through an integrated approach. Proactively monitors competitive activity, identify new social trends and key influencer groups. Creates social calendar and recommends unique social tactics (Reddit AMA, Wikipedia updates, organize chats, google hangouts, and Q&A sessions).Understand and help support influencer programs across social and gaming platforms
Develop and oversee social media governance and admin access in partnership with care organizations
Drives cohesive vision and social media strategic roadmap. Collaborates with writers, designers, and external agencies, to ensure content is current, informative and appealing and to drive asset approval and delivery on a timely basis. Facilitates internal social adoption across teams. Partner with internal departments to specify and analyze weekly and monthly reports on social volume, web traffic, and engagement metrics. Set goals and objectives with clear KPIs against all channels, campaigns and tactics; research competitive benchmarks by channel to set aggressive but realistic targets. Communicates with industry professionals via social media to create a strong network. Keeps abreast with new digital technologies and social media best practices.Required Skills/Abilities and Knowledge
Required Education
Required Related Work Experience and Number of Years
Job tags
Salary