Senior Manager, External Communications
Cornerstone Building Brands
Location
Cary, NC | United States
Job description
About Us
Cornerstone Building Brands is a premier exterior building solutions provider serving both the residential and commercial markets across North America. The building products we manufacture are the cornerstone of the communities where people live, work and play -from homes to hospitals, grade schools to grocery stores, manufacturing facilities to municipal buildings and beyond.
Through the core values and consistent behaviors and mindsets embraced by our employees, we have built a culture dedicated to understanding our customers' needs and what matters most to their success. We know that it's our people that make the difference and we are deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized, providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members.
Job description As a Senior Manager of External Communications, you will play a pivotal role in strengthening the company's brand equity, identity and reputation. This leader will be responsible for creating and executing external communication strategies, including executive positioning and generating significant earned media coverage. The role reports directly to the Vice President, Corporate Communications and Culture, and will support the company's senior leadership team by developing and activating comprehensive communication plans, and ensuring alignment between the company's messaging and its values. The position requires a strategic thinker with exceptional leadership, communication and interpersonal skills who is an expert storyteller and passionate about pitching the media.
DUTIES AND RESPONSIBILITIES External Communications: - Develop a comprehensive, strategic external communications plan that aligns with the company's objectives, strategy and core values
- Tactical execution of all external communications activities
- Drive corporate brand equity and strengthen the company's reputation and image with key external stakeholders, including the media, customers, industry leaders, community members, investors, potential employees and other external audiences
- Create, refine and distribute key messages to external stakeholders and identify new solutions for reaching all audience segments
- Lead the company's media relations efforts, driving to increase the company's share of earned media and building reporter relationships to generate positive earned media coverage
- Create and execute a C-Suite visibility campaign to position select leaders as industry thought leaders
- Oversee the creation of marketing materials, website content, social media content and presence, and public relations campaigns
- Develop and execute external communication plans for M&A transactions and ESG
- Prepare executives and company representatives for media engagements and external presentations
- Oversee media monitoring and provide analysis and reporting
- Act as a company spokesperson and engage with external stakeholders, including media and industry partners
- Manage the company's community relations and public relations efforts
- Oversee agency work and build strong partnerships across agency teams
Crisis Management: - Develop and execute crisis communication plans to effectively manage potential reputational risks, preserving the company's positive image
- Serve as a key spokesperson during any company crisis
- Coordinate communication efforts during challenging situations to maintain transparency and manage brand reputation and public perception
Qualifications - Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field required; advanced degree is a plus
- Minimum of 10 years of proven experience in corporate communications and media relations with a track record of successful performance
- Must be enthusiastic and passionate about creating marketing materials, website content, social media content and presence, and create public relations campaigns to help tell our story and build our brand
- Strategic thinker with the ability to align external communication efforts with company's goals and values
- Experience discovering opportunities for executive external speaking engagements and industry trade publications where we can further promote our business and products
- Strong understanding of media landscape, including traditional and social media platforms, and an expert in media monitoring and reporting tools
- Significant experience building relationships with members of the media and generating positive earned media
- Exceptional written and verbal communication skills, with the ability to craft clear and compelling messages for various audiences
- Experience successfully managing through and responding to crisis situations
- Demonstrated excellence in executing C-Suite visibility campaigns
- Extremely detail oriented with high quality standards
- Have executive presence with the ability to effectively coach senior leaders
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously, working well under pressure
- Proficiency in leveraging communication tools, technology, and platforms to drive engagement and deliver messages effectively
Additional information Why work for Cornerstone Building Brands? Our teams are at the heart of our purpose to positively contribute to the communities where we
live, work and play . Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. You can also join one of our Employee Resource Groups which help support our commitment to providing a diverse and inclusive work environment.
*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.
All your information will be kept confidential according to EEO guidelines.
Videos To Watch Job location Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. You can find the Equal Employment Opportunity Poster here . You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here . If you'd like to view a copy of the company's affirmative action plan or policy statement, please contact Human Resources at 281-897-7788 or
[email protected] . If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or
[email protected] . This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.
California Consumer Privacy Act (CCPA) of 2018
Notice of Recruitment Fraud We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brands name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.
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