Cynergy Rehab Group/Arkids Pediatric Day Centers
Location
Jonesboro, AR | United States
Job description
Job Summary
The Marketing Specialist will oversee all aspects of marketing, including social media platforms, for Cynergy Rehab Group, Cynergy Kids and Arkids Pediatric Day Centers. The Marketing Specialist will be responsible for creating original text and photo/video content, managing posts and responding to followers. This position will also oversee branding, including design and purchase of marketing materials. Travel is required for an active presence at conferences, community and college events.
Summary of essential job function
- Develop and execute marketing campaigns, including social media, email and traditional media
- Active presence at marketing events, including set up and/or break down (conferences, community and college events)
- Create content for marketing materials such as websites, brochures, advertisements, rack cards, etc.
- Create, distribute and analyze Customer and Employee Satisfaction Surveys
- Collaborate with leadership team to align initiatives with the companies’ objectives
- Analyze data to evaluate the effectiveness of campaigns and make recommendations for improvement
- Manage social marketing accounts and interact with followers to build brand recognitions and drive engagement (create posts, reels, videos, etc.)
- Closely monitor the performance gaps of social media platforms and set appropriate marketing and business plans proactively and responsibly
- Design and/or purchase marketing materials for conferences, community and college events)
- Initiate and maintain relationships with various businesses, professional, social, charitable, public, and private organizations, and doctors’ offices to promote the company’s services to the community
- Assist with driving overall business direction and marketing strategy
- Follow Employee Handbook, Management Policies and Procedures Manual, and Medical Policies & Procedures Manual
Minimum requirements
- Prefer a Bachelor’s in Marketing, Communications, or related field
- A minimum of 2 years experience in marketing
- Proficiency in Google Analytics
- Proficiency in social media management platforms
- Excellent written and verbal skills
- Clear Criminal Record Check, Arkansas Child & Adult Maltreatment Regulatory Checks, FBI Regulatory Check, including National Sex Offender Registry
- Pass a drug screen (upon hire, annually, and/or randomly)
- Travel is required
- Valid Arkansas Driver's License
- Clear driving record
Abilities Required
- Ability of strategic forward thinking
- Ability to exercise of discretion and independent judgment with respect to matters of significance
- Ability to communicate effectively with co-workers and supervisors
- Ability to work independently and as a part of a team in a fast-paced environment
- Ability to carry out instructions
- Ability to demonstrate high level computer skills
- Ability to demonstrate high level of social media skills
Job tags
Salary
