Location
Sheboygan, WI | United States
Job description
The Product Manager is responsible for both product planning and product marketing. This includes managing products throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, procurement, operations and program management to deliver winning products. This individual will also work with sales, marketing, service and support to ensure revenue, profit and customer satisfaction goals are met. The Product Manager is also responsible for making sure that the product and marketing efforts support the company’s overall strategy and goals.
Responsibilities - Define the product strategy and roadmap.
- Deliver the financial plan by successfully managing the lifecycle of their responsible products and product families.
- Set pricing to meet revenue, profitability and market share goals.
- Determine customer needs and desires by conducting or specifying the appropriate marketing research.
- Conduct pricing analysis and recommendations and monitor competitive activity to ensure we are competitive in the market.
- Analyze industry and market data/insights to determine industry and consumer trends.
- Assess product market data by calling on customers with field salespeople, actively participating in tradeshows and other customer-facing events and evaluating sales call results.
- Grow product line vitality through impactful new product development including, but not limited to:
- Developing and presenting a Strategic Category Schedule resulting in a rich pipeline and roadmap of new product ideas.
- Scope and define new product development projects, and actively participate in team tasks during development.
- Lead product launch activities and drive sales by promoting products post launch.
- Monitor sales trends for key products and assist Planning with demand forecasts to maintain the optimum balance of achieving target service levels, while maintaining appropriate inventory levels.
- Develop the core positioning and messaging for their products.
- Support the development of marketing documents, technical publications, tradeshow displays, POP, photography, videos, website, training materials and other marketing assets.
- Conduct internal and external product trainings.
- Occasional time spent in a manufacturing environment that includes noise, heavy industrial equipment, and moving vehicles.
- Up to 25% travel including some weekends
- This position has no direct reports.
Qualifications - Minimum of five years of marketing required.
- Minimum of five years of relevant experience in product/category management.
- Experience with a structured new product development process.
- Experience in marketing products to the foodservice industry a plus.
- Engineering experience is preferred but not required.
- Project Management experience.
- Bachelor’s degree in Marketing, Finance or related field; MBA a plus.
- Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs work flows and procedures. Comfortable with a myriad of analytical tools and applications; capable of managing market research projects.
Company Culture Requirements - Treat all people with Respect – People matter. Understand your audience and your impact. We are better when people are heard and valued for their unique perspective.
- Take Ownership – People are counting on you. Act with integrity and follow through on commitments.
- Empower Action – We succeed when we work together. Our differences make us stronger and create better outcomes. People and teams are empowered to make decisions and take action.
- Commitment to Stakeholders – We are committed to knowing and exceeding the expectations of our customers, employees, ownership and communities.
- Life Beyond Work – People need balance. Embrace opportunities to pursue your passions.
Job tags
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