Location
Bristol, CT | United States
Job description
Job Summary:
This role will be responsible for supporting ESPN’s current and future audience expansion opportunities. The ideal candidate understands how to optimize content for both on and off-platform, improving our discoverability and helping to create new, loyal users. The person in this role is able to work independently to identify optimization opportunities, through both research and real-time analysis, while using journalistic principles to ensure all content is in line with our brand expectations. The Senior Analyst will support the Director, Audience Engagement in executing the day-to-day search optimization strategy for ESPN’s digital sports coverage, working with editorial leadership across teams. This role will require a flexible schedule, including night and evening work, and is based in Bristol, CT.
Responsibilities:
- Real-time optimization of our content including monitoring specific topics/search keywords, tracking and updating key content.
- Act as the go-to person for editors seeking answers on all things SEO, formulating an in-depth strategy for content, researching content key phrases and generating search-friendly ideas for the site across all verticals.
- Turn data into accessible insights for content partners, outlining clear, actionable steps to increase audience.
- Recommend optimization strategy ahead of key news events, maintaining a calendar, monitoring seasonal trends and meeting with key stakeholders. Gather those same stakeholders for post-event analysis.
- Ensure our content is free of structural errors and is properly indexed by search engines.
- Maintain a database of evergreen content for backlinking, and recommend new or updated evergreen stories.
- Monitor top trafficked content from off platform and recommend recirculation opportunities to content creators.
- Conduct training and supply best practices for SEO.
Qualifications:
- Minimum of 3 years of experience in off-platform optimization and audience acquisition in a news environment.
- Understanding and appreciation of news, trending topics, popular culture and the tastes of ESPN’s audience.
- Highly curious, collaborative and passionate about digital media
- Excellent verbal and written communication skills and news judgment.
- Basic knowledge of all major sports.
- Experience with Google Analytics/Search Console, Adobe, Chartbeat and other data tools.
Preferred Qualifications:
- Proven track record of audience expansion
- Experience working closely with news editors
#ESPNMedia
Job tags
Salary
