Marketing, Launch, Portfolio Excellence Manager
Location
Andover, MA | United States
Job description
About Straumann Group
Headquartered in Basel, Switzerland, the Straumann Groupis a global leader in tooth replacement and orthodontic solutions that creates smiles and restores confidence. For more than six decades, we have been stretching the limits, entering new fields, and creating opportunities to make patients’ lives better. We are the leading independent player in our industry. From the first Dental Implant in 1974 to the latest Digital Solution – we do things different than others.
We deliver innovation based on evidence. This is part of our employer cultureas well as an exceptional team spirit that truly encourages diversityand a powerful “can-do” attitude.
#WeChangeDentistry every day – and want you to be a part of it!
Position Summary
As a Marketing, Launch, Portfolio Excellence Manager, you will play a pivotal role in driving marketing excellence, optimizing product launches, and managing portfolio performance. This multifaceted role requires a strategic thinker with a strong analytical mindset, exceptional project management skills, and a passion for achieving outstanding results. You will collaborate cross-functionally to enhance marketing strategies, ensure successful product launches, and maximize the performance of our product portfolio.
Responsibilities:
1. Marketing Excellence:
- Support to develop and implement marketing strategies that drive customer acquisition, growth, and revenue growth.
- Continuously assess market trends, competitive landscape, and customer insights to refine marketing strategies.
- Collaborate with the marketing team to create compelling and data-driven marketing campaigns across various channels.
- Establish KPIs, track performance metrics, and provide regular reports to the VPs on the effectiveness of marketing initiatives.
- Lead efforts to optimize marketing budgets and resource allocation for maximum ROI.
2. Launch Excellence:
- Manage and oversee the end-to-end product launch process, from ideation to post-launch analysis.
- Develop detailed launch plans, timelines, and budgets, ensuring alignment with organizational objectives.
- Coordinate cross-functional teams including product development, sales, and marketing to ensure successful product launches.
- Identify potential launch risks and develop mitigation strategies to ensure smooth execution.
- Conduct post-launch evaluations to analyze performance and make data-driven recommendations for future launches.
- Keep up-to-date with industry best practices and emerging trends in product launch strategies.
3. Portfolio Excellence:
- Assess the performance of the product portfolio, analyzing sales, market share, and profitability.
- Collaborate with product management to make data-driven decisions regarding product enhancements, discontinuations, or expansions.
- Develop and execute strategies to optimize the portfolio mix, ensuring alignment with the company's overall objectives.
- Support to Implement pricing strategies and promotions to maximize revenue and profitability for each product in the portfolio.
- Work closely with sales teams to provide them with the necessary tools and resources to effectively sell and promote the product portfolio.
- Monitor and report on portfolio performance and make strategic adjustments as needed.
Responsibilities will include but are not limited to:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Proven experience in marketing strategy development and execution.
- Strong project management skills with a track record of successfully managing complex projects.
- Exceptional analytical and problem-solving abilities.
- Excellent communication and interpersonal skills.
- Proficiency in marketing analytics and tools.
- Knowledge of product launch best practices.
- Experience in portfolio management and optimization.
- Ability to work collaboratively in cross-functional teams.
- Strong leadership and coaching abilities.
Minimum Qualifications:
- 5+ years of experience in business excellence, marketing excellence, portfolio performance
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
Preferred Qualifications:
- Relevant certifications in marketing, project management, or related fields.
- Data Visualization Tools: experience in advanced data representations with tools like Power BI.
- Statistical Analysis Software: Perform advanced statistical analysis using R or Python.
- Data Manipulation Tools: Clean and transform data with software like Excel
- Machine Learning Frameworks: Develop machine learning models using Azure Machine Learning.
- Location Intelligence: Utilize spatial data analysis and mapping tools to extract insights from location-based data.
Whether you’re looking to build your career, improve your health, or brighten your SMILE, we offer generous benefits to help you achieve your goals.
• Very Competitive total compensation plans (some positions include discretionary performance bonuses or Performance Share Units).
• A 401(K) plan to help you plan for your future with an employer match
• Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy. Straumann contributes a healthy portion towards employees’ premium.
• Generous PTO allowance - plenty of time to recharge those batteries!
Please understand that we do not need external support by recruiting agencies and consultants to fill this vacancy. Thank you for respecting this.
Videos To Watch
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