The LaSalle Network Inc
Location
Chicago, IL | United States
Job description
Our client, a leading digital agency in Chicago, is seeking a CRM Specialist for their Chicago team. Your primary focus will be on utilizing CRM tools and strategies to enhance customer engagement, retention, and ultimately drive business growth for their clients within the CPG industry. This is a contract-to-hire opportunity. This position will be hybrid if you’re based in Chicago and remote if you’re out-of-state!
CRM Specialist Responsibilities:
Develop and implement CRM strategies tailored to clients' specific needs and objectives
Manage and maintain CRM databases, ensuring data accuracy, completeness and security
Segment customer data and create targeted email marketing campaigns to increase engagement and drive conversions
Collaborate with cross-functional teams including marketing, creative and analytics to align CRM initiatives with overall digital marketing strategies
Monitor key performance indicators (KPIs) such as open rates, click-through rates and conversion rates, and optimize campaigns accordingly
Conduct A/B testing and analyze campaign performance to identify areas for improvement and optimization
Provide regular reports and analysis to clients on CRM campaign performance and ROI
CRM Specialist Requirements:
Bachelor's degree in Marketing, Communications, Business, or related field
At least 5 years of experience working in CRM, preferably within a digital advertising agency or related industry
Proficiency in CRM software such as Salesforce, HubSpot, or similar platforms
Strong analytical skills with the ability to interpret data and generate actionable insights
Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and clients
Detail-oriented with strong organizational skills to manage multiple projects simultaneously
Please apply today if your background aligns with the above! Local Chicago candidates preferred!
Thank you,
Natalie Saccone
Sr. Project Manager
LaSalle Network
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
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Job tags
Salary
$40 - $50 per hour