Coordinator - Marketing Strategy & Integrated Planning(Disney Branded Television)
Location
Burbank, CA | United States
Job description
Job Summary:
Disney Branded Television is hiring a Marketing Strategy & Integrated Planning Coordinator to join the team to support the day-to-day operations and execution of launch and sustain campaign strategies for Disney+ and Disney Junior titles. This individual will be responsible for coordinating meetings and agendas, creating and updating key marketing documents, and managing systems and resources to aid the team and advance campaign planning. The successful candidate will be exude a positive outlook, is adaptable, and exhibits an eagerness to learn. They must be able to efficiently embrace a workload with changing deadlines and multiple priorities, while collaborating with multiple departments.
Responsibilities:
Campaign Development
- Contribute to marketing strategy development and campaign planning process.
- Be a resource for content by reading scripts, watching cuts, understanding production schedules and sharing updates with the team leads.
- Input, route, and update update internal marketing strategy documents.
- Conduct ongoing industry and audience analysis of competitive brands and marketing trends.
- Create Keynote and Google Slide presentations, including 360 marketing campaign decks.
Integrated Planning
- Compose and maintain calendars, grids and one sheets on a regular basis.
- Assist in ideation and execution of experiential activations.
- Liaise with multiple teams across the company. Build and maintain sustainable relationships with internal /cross -line of business counterparts.
- Partner with internal and external creative and marketing counterparts on asset requests, creation, and delivery.
- Assist in drafting consumer-facing boilerplate messaging and copy.
Marketing Operations
- Support the team with daily workflow, projects, and priorities.
- Develop an overall knowledge and understanding of marketing priorities and deliverables to effectively track campaign milestones and deadlines.
- Schedule meetings and presentations.
- Assemble meeting agendas, manage meeting invites, and recap/distribute meeting notes.
- Manage Google Drive, BOX & PIX list, access, uploads and be responsible for sharing the information with stakeholders.
Basic Qualifications:
- Minimum 1-2 years of previous work experience with relevant field preferred, internships included (e.g. marketing, brand, project management, advertising/media agency, etc.)
- Passion for entertainment and the Disney brand. Preschool and kids/family preferred.
- Keen on organization, project management, and collaboration.
- Experience setting up high level presentations and meetings.
- Detail-oriented, with the capacity to anticipate and proactively solve problems..
- Excellent communication and writing skills.
- Ability to create strong and impactful presentation decks to communicate initiatives to internal and external stakeholders.
- Flexible and adaptable to change including the addition of new responsibilities as priorities change.
- Ability to work for different people in the department and prioritize projects to efficiently meet deadlines.
- Expertise in Keynote, Microsoft Office, and Google Workspace (samples recommended).
- Mac proficient.
Preferred Qualifications:
- Preferred candidate has experience at a direct-to-consumer, marketing agency, or entertainment company.
- Basic knowledge of marketing mix, principles, and metrics.
- Adobe Creative Suite knowledge preferred but not required.
Required Education:
Additional Information:
- Equal Opportunity Employer – Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity
The hiring range for this position in Burbank, CA is $52,400.00 to $70,200.00 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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