Digital Marketing Specialist
Location
Mankato, MN | United States
Job description
Digital Marketing Specialist
Position: Digital Marketing Specialist
Department: Feed Division
Location: Mankato, MN
Country: USA
Description
Alltech® Feed and Block Division, manufactures and markets block supplements, loose minerals, and dried molasses. Products are sold under highly recognized and proprietary brand names, including: Blueprint®, Hubbard®, and Ridley Block Operations’ brands, CRYSTALYX®, and SWEETLIX®. We also offer several controlled and privately labeled products. We are seeking a qualified, energetic, Digital Marketing Specialist to join our marketing team in our Mankato, MN regional office, Nicholasville, KY headquarters, or remote work.
Responsibilities
The Digital Marketing Specialist works within an integrated team, to develop and execute comprehensive B2B demand generation campaigns while nurturing leads across a variety of channels.
Primary Duties (not limited to):
- Create/strategize/support digital programs for the Ridley Block Operations (RBO) and Hubbard brands including SEM, email, retargeting, targeted social advertising, branding campaigns, and promotions to drive sales
- Create campaign KPIs
- Provide ongoing monitoring of digital campaigns and funnel progression
- Manage and maintain CRYSTALYX apps
- Lead digital marketing projects including the social platform we use to provide content to our dealer customers
- Develop and maintain relationships and communication with key team members/stakeholders and industry professionals
- Maintain brand websites for RBO and Hubbard, working with our partners
- Manage customer facing marketing e-mails
- Manage the production of twice monthly RBO blogs and once monthly podcasts with our technical and sales teams
- Work closely with other departments within Alltech® to help bring our business strategies to life
- Other Marketing support duties as outlined by the marketing management group
Requirements
Qualifications:
- A self-motivating attitude and desire to tackle new projects and ask questions to understand the business and projects at hand
- A bachelor’s degree in animal science, marketing, advertising, or related discipline
- 7+ years’ experience in a marketing role
- Experience in agriculture preferred, passion for the cattle industry is a plus
- Strong verbal and written communication skills with a superior attention to detail, design experience is a bonus but not required
- Experience with digital marketing and social media
- Proven organizational skills with the ability to properly prioritize projects and simultaneous deadlines
- Strong diplomacy skills that demonstrate an ability to build rapport across departments and all levels of an organization
- A team-focused attitude
- The ability to adapt and remain flexible in a fast-paced and sometimes high-pressure environment
- The ability to maintain a high degree of confidentiality
- Curiosity and openness that reflect the aspiration to learn and grow
- Experience in Microsoft Office and other management software
More Info
Alltech provides the following benefits, effective on the first day of employment (except for STD and LTD) to employees who have the work ethic and commitment to customers, safety, and product quality that we are known for:
• Competitive pay
• Annual incentive opportunity
• 2 medical plans and 2 dental plans to select from
• Vision plan
• 401k plan with generous company match
• Flexible spending accounts
• Health savings account
• Disability and life insurance
• Paid holidays and vacations
Contact Info
Visit us at www.alltech.com/about/animal-feed for more details about our competitive advantage, focus forward, management philosophy, and feed and block divisions.
If you are qualified for this position, please email us your resume today! [email protected]
We are an equal opportunity employer and do not discriminate against otherwise qualified applicants on the basis of race, color, creed, religion, ancestry, age, sex, marital status, national origin, disability or handicap, or veteran status.
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