Community Marketing/Catering Manager

Location

Frisco, TX | United States

Job description

Brand Vision and Value

Our brand vision is to become America's favorite place for chicken salad, and our company culture is summarized in the brand's purpose: to spread joy, enrich lives and serve others. It is our goal to serve fresh, made-from-scratch, delicious food with a servant's heart and uplift those around us. These values inform how we interact with our guests and fellow 'Chicks,' who include franchisees, restaurant teams and colleagues. We believe in family, passion, respect, working hard and having fun!

Job Summary

The Community Marketing/Catering Manager will be our primary local marketing ambassador for the Metroplex area. The Community Marketing/Catering Manager will be responsible for managing the planning & execution of all local marketing efforts to raise the brand's profile and grow sales in existing restaurants, and to open new restaurants in their markets. A key factor in the manager's success will be the ability to generate excitement about Chicken Salad Chick in these markets and work in partnership with the Operations team.

Reporting to the District Manager, the Community Marketing/Catering Manager will work very closely with the VP of Operations. Effective and clear communication and proper planning is essential to the success of this position.

The position will require traveling to restaurants within the respective market. There will be possible frequent overnight/multi-day business trips for Grand Openings and supporting local efforts for existing restaurants. It's an ideal position for someone who is an organized, self-starter and problem solver, and enjoys interacting with people.

Essential Responsibilities

• Responsible for managing community marketing initiatives including the development of a monthly marketing plan, in-store promotions, local sponsorships and events, and community outreach.
• Accountable for budget execution & results analysis across all assigned stores.
• Partner with media planning agency & Director of Marketing on recommended tactics for all markets.
• Manage local social media pages for company restaurants and serve as the community manager, interacting with customers and engaging with the digital community.
• Make public appearances in the assigned markets on behalf of Chicken Salad Chick, networking & sampling at appropriate events in the community.
• Serve as the Project Manager for New Restaurants. Execute new store openings according to our Grand Opening Guide, including but not limited to the following activities:
  • Weekly Status & Construction Calls
  • Media Strategy
  • Pre-opening visits
  • Product Sampling
  • Friends & Family Invitation & Day of Execution
  • Day-of/Week-of execution
  • Social Media & Local Website Setup
  • Craving Credits loyalty program giveaway execution
• Work closely with the Operations team including the Regional Director of Operations and District Managers. Also partner with the Catering Sales Manager.
• Monitor & coach locations to maintain brand standards at all times.
• Special projects as assigned.

Education and Experience

• Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration, or Related Field.
• At least 3 years' professional experience in field marketing, brand marketing, public relations, advertising agency or communications.
• Restaurant and/or franchise concept experience in marketing is a plus, as well as experience managing local marketing programs.

Required Knowledge, Skills and Abilities

• Strong time management & organizational skills required.
• Motivated self-starter with an entrepreneurial spirit, who can also bring order and discipline to a fast-paced, fast-moving business.
• Problem-solver, hard-working, industrious, and positive attitude.
• Passion for talking to people, relationship building, and spreading the "Chick" culture.
• Working capabilities in the following programs: Microsoft Office Suite with excellent skills in Powerpoint and Excel. Knowledge of Adobe Creative Suite including Illustrator, Photoshop, and InDesign is a plus.
• Based in Metroplex, TX with ability for daytime work and overnight stays.
• Ability to drive, as well as lift twenty-five pounds is necessary.

Salary & Benefits

• Full time position requires 40+ hours per week.
• Health/Dental coverage provided.
• 10 Days Paid Time Off (PTO) each year.

Job tags

Salary