Location
San Francisco, CA | United States
Job description
At Weights & Biases, our mission is to build the best developer tools for machine learning. Weights & Biases is a series C company with $250 million in funding and a rapidly growing user base. Our platform is an essential piece of the daily work for machine learning engineers, from academic research institutions like FAIR and UC Berkeley to massive enterprise teams including iRobot, OpenAI, Toyota Research Institute, Samsung, NVIDIA, Salesforce, Blue Cross Blue Shield, Lyft, and more.
We are looking for an ABM and Integrated Campaigns Manager to join the growing marketing team at Weights & Biases. This person will play a critical role in scaling our business and will be responsible for driving end-to-end campaign planning and execution targeting our strategic accounts
Reporting to the Head of Demand Generation, the ABM and Integrated Campaigns Manager will develop and scale our ABM program while working closely with the growth, product marketing, and content teams, as well as our revenue teams.
Responsibilities:
- Develop and implement comprehensive Account-Based Marketing (ABM) strategies to target key accounts and decision-makers.
- Create and execute integrated marketing campaigns across various channels, including digital, social media, email, events, and more to target key accounts and personas
- Leverage automation to execute and test campaigns
- Collaborate with our growth, product marketing, and content teams to develop compelling content to fuel the campaigns
- Track, measure, and report on campaign effectiveness. Partner with marketing operations and data science teams to build reports and dashboards to be able to share insights and optimize campaigns as needed
- Manage and track budgets effectively, ensuring optimal ROI for ABM programs.
Requirements:
- 3-5 years of proven experience in developing and executing successful marketing campaigns across various channels such as paid media, email, social media, webinars, and events
- Excellent project management skills, with the ability to manage multiple projects and stakeholders simultaneously.
- Strong analytical skills and experience in using data to drive decision-making.
- 2 years minimum experience in using a Marketo & Salesforce tech stack. Experience with ABM tech stack, such as Demandbase, 6Sense, or RollWorks preferred
- Strong customer advocate
- Effective communication and collaboration skills to work across diverse teams and stakeholders.
- Bachelor’s degree in Marketing, Business, or a related field.
Why join us?
- Top-tier machine learning teams rely on our tools for their daily work at companies including OpenAI, Toyota Research Institute, Lyft, Samsung, and Pandora.
- You'll never stop learning. This role gives you first-hand experience talking with leading researchers in the field, understanding their problems, and directly shaping the product direction.
- Our experienced founding team has successfully built and sold ML tools in the past at Figure Eight, and their deep knowledge of our industry, empathy for our users, and skillful management is driving W&B to success.
- Customers genuinely benefit from our tool. Here's a quote from Wojciech Zaremba, Cofounder and Robotics Lead, OpenAI: "W&B allows to scale up insights from a single researcher to the entire team, and from a single machine to hundreds of them."
Our Benefits:
- \uD83C\uDFDD️ Flexible time off
- \uD83E\uDE7A Medical, Dental, and Vision for employees and Family Coverage
- \uD83C\uDFE0 Remote first culture with in-office flexibility in San Francisco
- \uD83D\uDCB5 Home office budget with a new high-powered laptop
- \uD83E\uDD47 Truly competitive salary and equity
- \uD83D\uDEBC 12 weeks of Parental leave (U.S. specific)
- \uD83D\uDCC8 401(k) (U.S. specific)
- Supplemental benefits may be available depending on your location
- Explore benefits by country
We encourage you to apply even if your experience doesn't perfectly align with the job description as we seek out diverse and creative perspectives. Team members who love to learn and collaborate in an inclusive environment will flourish with us. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you need additional accommodations to feel comfortable during your interview process, reach out at [email protected].
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