Walt Disney
Location
Burbank, CA | United States
Job description
Do you have strong data analytic skills and experience in campaign marketing (paid search and social media)? Then the Senior Marketing Analyst role at The Walt Disney Company may be the right fit for you!
The Marketing Partnerships, Corporate Alliances, and Card Services team is responsible for forging innovative and inspirational marketing partnerships around the world to drive incremental profitability through unique and diverse value streams across the enterprise.
The Branded Card Services team creates and cultivates direct-to-consumer relationships with our most strategic customer segment by managing the co-branded credit card business, which is both an operating unit as well as a cross-business unit loyalty program.
Reporting to the Senior Manager, Marketing, the Senior Marketing Analyst is responsible for performance driven marketing targeted at prospective new Disney Visa Card members. The role is responsible for insight-driven forecasting, performance evaluation, assisting with creative development and tactic-level marketing execution.
Coordinate the planning and execution of marketing tactics including creative development, test plans and evaluating test performance, tracking requirements and tactic implementation
Manage performance reporting for marketing tactics including updating forecasts for account volume and cost per acquisition for all prospect marketing tactics
Identify trends and underlying causes for changes in performance such as site traffic, conversion rates and account approval rate
3+ years professional experience in marketing or analytical roles
Experience forecasting results and tracking performance
Experience analyzing large amount of data, interpreting data trends and reporting findings in a clear and effective manner, verbal or written, using a multitude of disparate data sources and tools
Comfort with digital marketing
Expertise with spreadsheets, databases, and reporting tools
Advanced abilities in Excel (macros and sophisticated formulas)
Paid media experience
Education
Bachelor’s degree in marketing, economics, business or related field
Benefits
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at
The hiring range for this position in California is $92,000 to $113,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.Job tags
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