Head of Marketing

Location

United Kingdom | United States

Job description

Are you motivated by a passion for educational travel and the desire to elevate marketing strategies to new horizons? Look no further! We're seeking an entrepreneurial Head of Marketing to join our esteemed group of brands. As leaders in providing enriching educational travel experiences, we invite you to be a driving force behind crafting unforgettable learning adventures. This exciting opportunity is based in the vibrant city of Brighton and comes with the added benefit of a flexible hybrid working arrangement. If you're ready to make a significant impact, lead a dynamic team, and contribute to the power of educational travel, read on!

Our Experience Education business incorporates our fantastic brands, SkiBound, Travelbound, Edwin Doran & Masterclass, World Challenge and JCA Adventure. The EE division is part of the Travelopia Group, a KKR owned company, and is a leading provider of educational travel – offering a wide range of experiences for students in the UK and Australia: from ski and adventure breaks to international travel supporting core curriculum subjects, sports tours and expeditions to places near and far.

The Role

Reporting directly to the Managing Director, you'll tackle a key leadership role, encouraging and building out a dedicated marketing team. Collaborating closely with Sales Directors and Sales Leads, you'll play a pivotal role in crafting critical initiatives that align with our dedication to excellence. This is your chance to create a lasting impact, driving our mission forward and crafting meaningful educational experiences for school children. If you're a marketing innovator ready for a unique and exciting challenge, we want to hear from you!

Job purpose

As the Head of Marketing, you'll take the lead in developing and implementing data and insight-led marketing strategies, ensuring they resonate with our mission. Key responsibilities include:

• Leading the marketing team to achieve targets through a multi-channel marketing plan, with a digital bias.
• Building brand awareness through creative and engaging campaigns that highlight the educational benefits of our programs.
• Using customer data to develop marketing strategies aligned with educational objectives.
• Collaborating with Sales Managers to tailor campaigns to educational interests and concerns.
• Providing regular reporting on marketing activities, demonstrating the impact on educational outcomes.

What are we looking for:

• A deep passion for educational travel and experience using insights for strategic planning
• B2B, and/or ideally B2B2C experience
• The ability to balance strategic thinking with hands-on support for a small team.
• Strong understanding of acquisition and retention marketing techniques.
• Commercial acumen and reporting experience using data and metrics.
• Proven experience as a manager, focused on developing high-performing teams.
• Attention to detail and either a creative background or the ability to recognise good design.
• The ability to stay focused under pressure and navigate unexpected changes.
• Understanding of website content management (non-technical).
• Excellent verbal and written communication skills.

Join us and in return you will be rewarded with:

• Competitive salary + bonus
• 33 days annual leave that increases with length of service (including bank holidays)
• Private Medical Insurance
• Hybrid working model
• Electric company car scheme
• Wider scope for learning, working with teams across the world

Apply now for immediate consideration.

We believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results.

Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions.

Travelopia is committed to ensuring a work environment that is open, accessible, and inclusive, removing barriers for all individuals. If you require accommodations/additional support to participate in the recruitment and selection process, kindly inform us. Our hiring team will work with you to provide suitable accommodations/additional in a timely and confidential manner. Information received will be handled with the utmost discretion.

To request accommodations, please contact our team at [email protected]

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Job tags

Salary