Digital Marketing Manager

Location

Berkeley, CA | United States

Job description

About HTC:

HTC built a vision of the future by combining humanity with technology to unleash our collective imagination. At HTC, we believe that VIVERSE, the combination of virtual and augmented reality, high-speed connectivity, AI, and blockchain - reachable on any device, anytime and anywhere - will reshape the next decade in every industry and influence human beings' social lives.

About Your Next Opportunity:

HTC VIVE is seeking an experienced Digital Marketing Manager to join our dynamic team. This role is critical to our North American marketing team, contributing significantly to overall revenue and elevating the customer experience. The successful candidate will collaborate closely with integrated marketing, business operations, and product marketing teams to spearhead expansive marketing initiatives that amplify global reach.

In this role, the Digital Marketing Manager will lead the North American digital marketing team in crafting and executing top-tier digital marketing campaigns. Responsibilities encompass the entire customer journey, from brand awareness and prospecting to customer engagement programs focused on retention and maximizing customer lifetime value.

As a results-driven digital marketing expert, you will develop digital marketing strategies and oversee the planning, management, and execution of SEO, SEM, and paid advertising campaigns. Additionally, you will play a crucial role in integrating and automating CRM programs, contributing to the enhancement of customer and prospect engagement. This strategic approach aims to achieve growth objectives and efficiently attract and convert qualified leads on a substantial scale. If you are passionate about driving impactful digital marketing initiatives, we invite you to explore this exciting opportunity with HTC VIVE.

Job responsibilities include, but are not limited to:

• Execute online marketing programs such as search optimization (paid and organic search), affiliated marketing, and paid social marketing.
• Closely monitor and report on channel(s) KPI's against business goals, derive performance insights, and represent digital marketing in executive reviews. Create new metrics and KPIs as appropriate.
• Lead the VIVE Enterprise website's development and optimization in line with enterprise marketing objectives, enabling scaled global implementation.
• Apply statistics-based market intelligence to business issues, regularly presenting recommendations to regional and global leadership.
• Monitor/analyze site performance, and review tracking metrics to provide solutions to increase search engine ranking and create marketing personas/audience profiles.
• Work collaboratively on campaign strategy with sales and marketing teams to define priorities and opportunities that drive exceptional customer experiences.

Basic Qualifications (Required Skills and Abilities):

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• 12+ years of experience in digital marketing role.
• 7+ years of media planning/buying experience in both brand and direct response contexts.
• 5+ years of experience in leveraging marketing and sales automation platforms with demonstrated analytical expertise to interpret the correct data to make solid business recommendations.
• 4+ years of people management experience.
• Experience managing large-scale digital media and marketing programs in B2B or B2C. Direct experience working across programmatic media, paid search, direct media, and paid social.
• Experience creating strong relationships through collaboration with all functions within the organization.
• Experience presenting collective works to executive management teams.
• Ability to manage multiple deliverables with simultaneous deadlines in multiple time zones in a fast-paced environment.
• Excellent written and verbal communication.

Working Conditions:

• Primary work location is indoors.
• The employee must occasionally lift and/or move up to 15 pounds.
• Prolonged periods of sitting at a desk and working at a computer.
• Specific vision abilities required by this job include close vision and long periods of detailed work with VR equipment.
• The employee is regularly required to sit.
• The employee is occasionally required to stand, walk, reach with hands & arms, climb, balance, stoop, kneel, crouch, or crawl.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

HTC is an equal-opportunity employer that values diversity at our company. We are committed to equal employment opportunity and encourage people from all walks of life to apply without regard to race, color, ancestry, sex, national origin, citizenship, genetics, marital status, veteran status, age, gender identity or expression, religion, disability, sexual orientation, or any other status or characteristic protected by law. HTC does not tolerate discrimination or harassment at any point during our employees' and applicants' time with us, including with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, leaves of absence, and general treatment during employment.

HTC is proud to offer a comprehensive benefits package to our employees and their families. The successful applicant for this role will be eligible for health, vision, dental insurance, 401k matching, and other employee benefits as the company implements. For information regarding our available benefits, please copy and paste this link ( into your web browser. Contact our Human Resources department if you have questions.

HTC's privacy policy is posted at this link. Copy and paste to your browser for more information:

If you need assistance to accommodate a disability, you may request it anytime. Please contact HTC at (510) 903-5999.

This organization participates in E-Verify.

Job tags

Salary