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Location

Burbank, CA | United States

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Job description

Job Summary:

Disney Entertainment Television’s Content & Brand Insights group oversees primary research and social analytics for content across several brands including Disney Branded Television, ABC and Freeform.  At its core, the team is responsible for providing actionable, data-driven consumer insights to inform Development, Programming, Marketing and Strategy decision-making for some of the most recognizable brands on television!

We are seeking a Senior Analyst to work across our portfolio for linear and streaming platforms. They will be joining a best-in-class team that is forward-thinking, innovative, and engaged in helping understand the evolving entertainment landscape. Working across premiere brands and content including Disney, Marvel, and Star Wars, the Senior Analyst will be responsible for a variety of content research projects. The position will report to the Senior Manager, Content & Brand Insights and lead a range of projects including pilot testing, marketing testing, concept testing, brand health tracking, and additional content studies.

Responsibilities:

• Assist with project management across all aspects of qualitative research (including logistics and coordination, review of discussion guides, stimuli management, note taking) and quantitative research (including reviewing questionnaire, proofing links, data analysis and visualization)
• Support and manage ad-hoc requests by analyzing a variety of resources (across both primary and syndicated sources as needed) and then summarizing and communicating key insights
• Create impactful presentations and deliverables using relevant data visualization and an ability to edit/distill findings
• Provide insights into topics impacting our audience, including current content landscape trends and viewing behavior
• Ensure quality and timeliness of projects and deliverables by managing and coordinating with internal teams and external research vendors

Basic Qualifications:

• Minimum of 2 years of experience supporting / conducting primary research projects – both qualitative and quantitative at a media/entertainment company, advertising agency, research supplier or brand consultancy

• Solid project management experience – focus on content research is a huge plus!
• Self-starter with passion, energy, and enthusiasm to impact the future of content
• Confident presence – strong communication skills (verbal, written, listening)
• Exceptional organization, time, and project management skills
• Dedication to delivering the highest quality work; unflagging attention to detail
• Flexible; embraces new assignments with a can-do attitude as priorities change
• Collaborative and able to work across a variety of teams and establish strong relationships
• Skilled at data visualization and creating impactful presentations and deliverables
• Experience with entertainment research and demos including preschoolers/kids/ teens/parents a plus

Preferred Qualifications:

• Advanced computer skills; Keynote and SPSS experience a plus

Required Education:

• Bachelor’s Degree or equivalent required, preferably in Marketing, Communications, Economics, Psychology or Sociology.

The hiring range for this position in Burbank, CA is $75,200 to $103,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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Job tags

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Salary