Intuit Inc.
Location
Mountain View, CA | United States
Job description
2024-49245 - Copy or share job URL
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Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. We do this by using technology to solve our customers’ most important problems. We serve customers by finding more ways to put more money in their pockets, eliminating work and drudgery so they can focus on their lives and what matters to them, and ensuring that every financial decision that they make, they make it with confidence.
Our flagship products – QuickBooks, TurboTax, Credit Karma and Mailchimp – define the commitment to revolutionize the way people manage their personal finances, run small businesses and pay employees. QuickBooks is traditionally known for accounting and bookkeeping products and services. Increasingly, following customer demand and market trends, we are investing in services that help small businesses run their business on the QuickBooks platform. This includes a number of money movement services, as well as, employee management solutions.
7+ years of experience driving growth marketing and personalization initiatives leveraging advanced analytics and AI (e.g., ML, genAI, recommendation systems, etc.) and marketing & sales technologies for a leading brand or equivalent experience in management consulting / strategy consulting
Required: Breadth of knowledge across all areas of CRM marketing channels (e.g., email marketing, push notifications, SMS, in product display ads) with depth and hands-on experience in at least one
Preferred: Experience developing business cases and defining growth initiatives for acquisition, sales and customer success channels as well
Demonstrated experience of delivering AI in marketing, including being fluent in understanding of different types of model techniques (propensity models, AI/ML models, generative AI, etc.) and what types of use cases they can be applied towards
High intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutions
Excellent verbal, written, visual/presentation and interpersonal communication skills. Ability to influence and shape strategic conversations with data.
Excellent leadership skills. Demonstrated ability to work in a matrix environment and ability to both influence and develop strong partnerships at all levels.
Comfortable analyzing diverse sets of data to develop insights; simplify stories with data, be concise in the insights and how they drive outcomes with leadership; deep experience with quantitative data analysis
Ability to communicate objectives, plans, status and results clearly, focusing on critical few key points.
Proficiency with Project Management software (GitHub, JIRA, Confluence), Google docs, Excel, Qlik Sense, Tableau, Amplitude, and other data analysis tools
As the Lead for Personalization on the Innovation Marketing team you will be responsible for spearheading the development of our multi year CRM marketing growth strategy using AI. This individual will be identifying and building out new use cases using advanced analytics & AI (e.g., regression/causal models, generative AI, recommendation systems, contextual bandits, experimentation / testing) and marketing technologies (e.g., CDP, journey orchestration, behavioral analytics) that prioritize driving, efficiency, and customer delight. You will lead highly visible efforts which ladder up to Intuit's top strategic “big bets” and “corporate input goals”, while working with stakeholders across marketing, product, AI, engineering, legal, finance, accounting, and operations teams.
Own the end to end multi year personalization and growth vision setting process to ultimately deliver (and continuously iterate upon each fiscal year) our priority initiatives, use cases (by channel, by product, by segment)
Drive a mission team of marketers, sales leads, and customer success managers to understand pain points along the customer journey, identify where analytical tools and personalization capabilities could be leveraged to improve the omni channel end to end experience
Ensure mechanisms so that our personalization roadmap is matched against technical feasibility (crawl, walk, run approach) and impact we can achieve in year (high impact, highly feasible)
Collaborate with internal advanced analytics and AI stakeholders across the org to understand how to connect our current capabilities and where we have gaps (e.g., work with product managers to articulate requirements)
Serve as the marketing driver to work with analytics/AI and define the roadmap of existing model improvements, new model development, data enhancements needed to our infrastructure
Collaborate with performance management, analytics, and finance to conduct business case / opportunity sizing, as well as report out on performance of new capability / campaign results (e.g., revenue impact, ROI, retention, customer growth)
Partner with the execution teams (strategic planning, AI, CRM analytics, MarTech, SalesTech, and Sales, operations, etc. ) to ensure use cases are delivered as expected to support our intended growth and innovation goals
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is New York $147,500 - $200,000, Bay Area California $150,500-204,000, Southern California $140,000-189,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
TroyIntuit employee"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.
More about Intuit life play_arrowPeople who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best in class perks and benefits at Intuit.
More about our benefits play_arrowFrom set-up to sign-off, everything you need to know for a successful interview with Intuit, including how to request reasonable interview accommodations.
More about our hiring process play_arrowEOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
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