Marketing Director

Location

Houston, TX | United States

Job description

Core Group Resources is America's leading recruitment company. Founded by a service academy graduate who has offshore experience, Core Group Resources' expertise is unmatched in the marine offshore market, finance, IT, renewables, & non-profit for executive search, staffing, and expertise identification. One of our clients is a leading civil engineering design consulting firm in the vibrant West Chase District of Houston. Known for their innovative and sustainable solutions, they are seeking a dynamic and experienced Marketing Director to lead their marketing efforts and contribute to the growth and success of our firm. Marketing Director Job Summary As the Marketing Director you will be crucial in shaping the company's brand, driving marketing strategy, and fostering client relationships. This position requires a strategic thinker with a deep understanding of the AEC industry and a proven track record in developing and implementing successful marketing initiatives. Marketing Director Responsibilities Marketing Strategy: Develop and execute comprehensive marketing strategies to enhance the company's brand presence and market position in the AEC industry. Collaborate with leadership to align marketing efforts with overall business goals. Brand Management: Oversee the development and maintenance of the company's brand identity, ensuring consistency across all channels and materials. Position [Company Name] as a thought leader in the civil engineering and design consulting sector. Content Development: Lead the creation of engaging and impactful marketing collateral, including case studies, whitepapers, presentations, and website content. Collaborate with subject matter experts to develop industry-relevant content. Digital Marketing: Drive digital marketing initiatives, including social media management, email campaigns, and website optimization. Utilize analytics to measure the effectiveness of digital marketing efforts and adjust strategies accordingly. Client Engagement: Build and nurture client relationships through targeted marketing and communication strategies. Coordinate with business development teams to support client acquisition and retention efforts. Event Management: Plan and coordinate participation in industry events, conferences, and trade shows. Develop and implement strategies to maximize the impact of events on brand visibility and lead generation. Marketing Director Requirements Education: Bachelor’s degree in marketing, Business, or a related field; MBA is a plus. Experience: A minimum of 7 years of experience in marketing, with a preference for candidates with experience in the AEC industry. Skills: Proven strategic marketing and branding expertise. Strong digital marketing skills, including proficiency in social media management and analytics tools. Excellent communication, presentation, and interpersonal skills. Leadership: Demonstrated ability to lead and inspire a marketing team. Strategic thinker with the ability to align marketing initiatives with overall business objectives. The company offers a competitive salary, a comprehensive benefits package, and a collaborative work environment that fosters professional growth and development. To apply, please submit your resume, cover letter, and a portfolio of marketing achievements to [email protected]

Job tags

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