Senior Digital Marketing Strategist
Location
Akron, OH | United States
Job description
Senior Digital Marketing Strategist
Summa Health Systems
Full Time, Benefit Eligible
1077 Gorge Blvd Akron OH 44310
*hybrid opportunity - 3 days/in-office*
Summary:
• Lead, develop, and execute Summa Health and/or SummaCare digital marketing strategy with a focus on amplifying the brand message via owned, earned and paid media channels.
• Lead and be accountable for digital marketing team-based initiatives, such as social media marketing, search engine optimization, website UX, email marketing, etc.
• Spearhead new digital marketing initiatives that meet or exceed business goals.
• Increase online brand affinity within the local healthcare/ health insurance communities.
• Provide integrated digital marketing analytics with a focus on continued optimization and actionable insights.
• Evaluate and advocate new industry trends and innovations. Recommend opportunities for increased online branding and traffic generation ideas.
• Effectively translate marketing and business goals into strategic digital initiatives with measurable tactics.
• Maintain and update website infrastructure and content as needed.
• Effectively collaborate with partner agencies, departments, and team members to manage optimal digital marketing outcomes.
• Provide expertise and support to best serve our clients, patients and/or members.
Formal Education Required: a. Bachelor degree in communications, marketing or related field.
Experience & Training Required: a. Seven to ten (7-10) years of digital marketing experience.
Other Skills, Competencies and Qualifications: a. Proactive, highly motivated self-starter with a results-oriented mindset.
b. Proven track record of creating and activating successful digital marketing programs.
c. Comprehensive understanding of all digital marketing technologies, segments, and applications.
d. Superior communication and presentation skills.
e. Advanced analytical skills used to translate metrics into actionable insights.
f. Ability to effectively interact with populations of patients, members, and teammates with respect and professionalism.
g. Excellent project management skills.
Level of Physical Demands: a. Sedentary: Exerts up to ten pounds of force occasionally and/or a negligible amount of force frequently.
Summa Health System is recognized as one of the region's top employers by a number of third party organizations, including NorthCoast 99. Exceptional candidates gravitate to Summa because of its culture, passion for delivering excellent service to our patients and families commitment to our philosophy of servant leadership, collegial working relationships at every level of the organization and competitive pay and benefits.
The salary range on this job posting/advertising is base salary exclusive of any bonuses or differentials. Many factors, such as years of relevant experience and geographical location are considered when determining the starting rate of pay. We believe in the importance of pay equity and consider internal equity of our current team members when determining offers. Please keep in mind that the range that is listed is the full base salary range. Hiring at the maximum of the range would not be typical.
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