Digital Marketing Specialist
Location
Oregon State | United States
Job description
Overview
QWA is founded on a culture that is passionate about transforming the way the world acquires talent by delivering client-focused solutions that make a difference for businesses worldwide. From refining how you manage your contingent workforce to strengthening your employer brand to recruit top talent, our integrated solutions drive business results.
As an industry leader, we draw upon decades of experience to design innovative tools, products, and processes. We develop competitive practices that position organizations for growth, and we deliver the insight needed to succeed in today's global marketplace.
Job Description
Responsibilities
- Develop a clear understanding of digital brand strategy and marketing plan including activities, goals, objectives and KPIs.
- Ensure the website is functioning, optimized and updated to deliver the best possible performance, quality, and responsiveness.
- Work closely with BD, QWA thought leaders, and partners to drive website results through content collaboration.
- Proactively manage website content requests for timeliness, relevance and accuracy.
- Communicates project status, issues and resolutions with appropriate stakeholders.
- Work in partnership with digital teams in the wider group to support web developments.
- Support the build and maintenance of the QWA Intranet with relevant content and troubleshooting.
- Maintain the social media editorial calendar and posting schedule, along with Marketing Manager.
- Monitor and manage social media content including social listening.
- Create and post content in accordance to our social media strategy.
- Work with design and on your own with existing tools to ensure creation and consistency of images and visuals on our social media platforms.
- Support the wider team in the delivery and development of industry leading digital initiative including event promotion.
- Produce website performance reports with insight and recommendations.
- Support the team to monitor and track all digital marketing activities and platforms against defined KPIs.
- Ensure consistency in communications and brand guidelines when deploying strategies.
- Work with partners and QWA thought leaders on content and execution of speaking events.
- Be a brand advocate.
- Support overall marketing team goals and programs.
Qualifications
Qualifications
, Skills and Experience
- Bachelor’s degree in marketing, communications, or a related field preferred.
- 2+ years of experience with content management systems, preferably WordPress and HubSpot.
- Ability to prioritize, multi-task, and complete projects on time.
- Excellent written and oral skills, ability to interact professionally with individuals at all levels.
- Ability to work collaboratively as well as independently.
- An eagerness to learn web content and social media performance best practices.
- Strong computer proficiency, including Excel, PowerPoint, and Word.
- Outstanding attention to detail and organizational skills
- Basic understanding of SEO
- Familiarity with Google Search Console
- Basic understanding of web analytics and metrics
- Working knowledge of HTML, JavaScript, CSS, or other programming languages
- Commitment to providing excellent customer service.
- Creative and have a good eye for design and user experience.
- Exposure to marketing automation and analytics features.
- Experience with marketing tools, software and social media such as HubSpot’s Marketing and CRM, WordPress, Google Analytics, Trello, LinkedIn, Threads etc.
- Comfortable in fast-paced environment that values creativity, self-motivation, candour, reliability, and accountability.
- Must be a self-starter with the ability to perform independently and within a team environment.
- Demonstrated resourcefulness and curiosity.
Additional Information
At QWA, we recognize our people are our strength. We are an equal opportunity/affirmative action employer (M/F/Disability/Veterans) and consider all applications without regard to race, gender, sexual orientation, gender identity, age, color, religion, national origin, veteran status, disability, genetic information or any other status protected by applicable law. We value our people, their varying perspectives and are committed to fostering an environment where they can bring their whole selves to work.
Job tags
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