Senior Marketing Copywriter

Location

Greensboro, NC | United States

Job description

Position Summary:

The Senior Marketing Copywriter is responsible for creating marketing copy for MA/SHOP.COM digital assets such as banners, emails, and digital magazines.

Essential Duties and Responsibilities:

• Lead the development of digital marketing materials and other related content types for internal and external stakeholders.
• Contribute as a critical stakeholder for all content development activities.
• Be able to adapt to different channels and their content needs – example, on site banners, emails, landing pages, digital magazines, SMS, social media channels, etc.
• Be proficient in basic terminology in the realm of health and nutrition, beauty and general ecommerce.
• Write customer focused content with a goal of converting customers to get increased revenue
• Keep up with latest trends in digital ad copy
• Assist CMO on special projects as needed
• Market research to understand consumer behaviour, latest digital marketing trends etc.
• Basic knowledge of digital marketing concepts and techniques, including analytics.
• Collaborates with executive management, product managers and other team leaders to ensure appropriate messaging and content strategy for all concerned Web Portals and mini Websites
• Develops new content for Websites for promotional activities to increase revenue and meet project goals.
• Assists in writing, proofreading, reviewing, and editing other Editorial Team projects for accuracy, brand consistency, and corporate standards.
• Complies with company policies and procedures.

• Performs other duties as needed.

Supervisory Responsibilities:

•None, but may direct and/or train others.

Education and Experience:

•Bachelor’s degree in Business, E-commerce, Marketing or related field.

•Three to five years of experience in content creation, writing or social media areas.

•Or combination of equivalent education, experience, and training.

Skills:

•Proficiency in MS Office Products,

•Above moderate to high levels of English reading comprehension, writing, speaking; active listening; critical thinking; monitoring; coordination; analysis; troubleshooting; judgment; originality; and attention to detail.

Equal Opportunity/Affirmative Action Employer. Market America | SHOP.COM considers candidates regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status, or any other characteristic protected by law.

Job tags

Salary