Location
Minnesota | United States
Job description
Job ID: 359713
About the Job The role of the University of Minnesota Office of Human
Resources (OHR) Content Strategist is to plan, create, publish, and edit content to attract job seekers to the University and serve the
needs of employees, supervisors, and the human resources community. The content strategist uses a research-informed approach to content
organization and structure to ensure a positive user experience, effective content integration, as well as search engine optimization. This
role ensures that all content is high quality, accessible, up-to-date, and consistent with brand and style guidelines. This role may perform
some back-end website design and development or have the technical knowledge to communicate effectively with those directly responsible for
these functions. This is a full-time position and hybrid options are available.
The Content Strategist reports to the Director of
Communications, which is part of the administrative services within the Office of Human Resources. The Office of Human Resources supports
all faculty, staff, and student workers across the state and ensures that the University of Minnesota attracts and retains top
talent.
Salary range for the position is $68,000-$90,657.
POSITION OVERVIEW
Website Content Strategy--60%
- Lead
website improvement projects for the Office of Human Resources provided by University Relations.
- Provide ongoing counsel to
teammates on website content strategy based on business and communications objectives, including improvements to website
content.
- Participate in the RFP process for OHR web development projects and facilitate web vendor evaluation and selection; consult
within OHR on other RFPs regarding user Facilitate the
- definition of project scope, goals, and deliverables for larger scale
projects, such as search engine optimization (SEO), merging or developing other sites, etc.
- Evaluate the effectiveness of current
web content and strategies (e.g., gather information/data; conduct surveys; perform analysis; report findings; make
recommendations).
- Lead web content strategy planning and development for all sites (e.g., identify needs; define resource
requirements and capacity; recommend web content strategy and structure; establish a process for review and approval of
content).
- Recommend improvements to communications processes to ensure consistency, accuracy, accessibility, and timeliness of
content.
- Facilitate content and asset creation within established project timelines.
- Oversee migration of approved content
to new site(s), including testing, documenting, and communicating content management processes and protocols.
- Conduct regular audits
of webpages.
- Actively engage with the University's Office of Information Technology and participate in Drupal, Folwell, Web People,
Accessibility Ambassadors, and other opportunities that support
- OHR's website and digital technology initiatives.
- Monitor
and address issues identified through site quality assessment tools.
Project Management--40%
- Define and manage project tasks
and resource requirements.
- Develop, implement, and track full-scale project plans.
- Provide regular project progress reports
to all primary project stakeholders (subject matter experts, leadership).
- Coordinate and/or lead project meetings between
communications, University Relations, web vendor, and/or project stakeholders as needed.
- Ensure that key project milestones and
metrics are being met within budget and that timelines and project goals are realistic and align with the project scope; if needed,
recommend project adjustments based on shifting stakeholder needs and
interests
Qualifications Required Qualifications: - Bachelor's degree in
Communications, Journalism, Design, Marketing, or a related field.
- Four years of professional experience in communications,
publishing, design, public relations, or marketing with a significant focus on website content development.
- Experience in using
user experience best practices, research, website metrics, and other data to inform content strategies that support business and
communications goals.
- Experience working with usability professionals and implementing established usability best
practices.
- Experience in digital accessibility best practices for both web and mobile, plus related documents shared on the web
(PDFs, video, spreadsheets, etc.).
- Experience in consulting and engaging with colleagues and stakeholders to determine
requirements.
- Experience in planning and executing large-scale website projects and keeping stakeholders informed as well as
tracking and communicating progress against timelines.
- Experience in project management.
Preferred
Qualifications: - Experience in leading website content strategy development for multiple audiences to ensure consistent
messaging and brand alignment.
- Experience in integrating website content from separate sites and platforms to provide an integrated
experience.
- Experience working in a Drupal environment.
- Experience in defining the user experience based on best practices,
such as using design thinking, developing user personas, usability testing, etc
- Experience researching and addressing back-end site
issues that affect site performance.
- Experience in developing content strategies that cross platforms and media (paid, earned,
shared, and owned) to support content engagement.
- Experience in gathering and analyzing website metrics using Google platforms
(GA4, Google Tag Manager, Google Ads, etc.) and partnering with colleagues and stakeholders to develop broader measurement initiatives
across paid and unpaid digital media.
- Familiarity working with developers, IT departments, and other internal stakeholders and
conveying important updates to internal colleagues and stakeholders.
- Experience recommending tools to support web content
development and assessment as well as coaching colleagues on tool usage to create engaging and useful content.
- Proven ability to
leverage communities of practice to build familiarity with emerging technologies in order to quickly adapt to technology
changes.
Benefits Working at the University At the University of Minnesota, you'll
find a flexible work environment and supportive colleagues who are interested in lifelong learning. We prioritize work-life balance,
allowing you to invest in the future of your career and in your life outside of work.
The University also offers a comprehensive
benefits package that includes:
- Competitive wages, paid holidays, and generous time off
- Continuous learning opportunities
through professional training and degree-seeking programs supported by the Regents Scholarship
- Low-cost medical,
dental, and pharmacy plans
- Healthcare and dependent care flexible spending accounts
- University HSA contributions
- Disability and employer-paid life insurance
- Employee wellbeing program
- Excellent retirement plans with employer
contribution
- Public Service Loan Forgiveness (PSLF) opportunity
- Financial
counseling services
- Employee Assistance Program with eight sessions of counseling at no cost
- Employee Transit Pass with free or reduced rates in the Twin Cities metro
area
Please visit the Office of Human Resources website for more
information regarding benefits.
How To Apply Applications must be submitted online. To be considered for
this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online
application for the position and attach a cover letter and resume.
Additional documents may be attached after application by
accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.
To request an
accommodation during the application process, please e-mail
[email protected] or call (612)
624-8647.
Diversity The University recognizes and values the importance of diversity and inclusion in
enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and
retaining employees with varying identities and backgrounds.
The University of Minnesota provides equal access to and opportunity in
its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status,
disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about
diversity at the U:
Employment
Requirements Any offer of employment is contingent upon the successful completion of a background check. Our presumption is
that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from
employment.
About the U of M The University of Minnesota, Twin Cities (UMTC) The
University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate,
graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most
vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with
world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service
organizations.
At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well
as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019,
2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).
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