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Location

Redmond, WA | United States

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Job description

DESCRIPTION

The Kuiper Marketing team is looking for an experienced Global Head of Marketing Operations who wants the thrill of influencing customers and business decision-makers through creating marketing operational efficiency. Reporting directly to the Head of Global Marketing this leader will serve as a key-member of the Kuiper global marketing leadership team, by helping to build innovation and capabilities to ensure organizational scaling. This incumbent will work closely with other business operations leaders and team members to provide requirements for a modern marketing technology (Martech) stack, including data integration tools, analytics, and operations engines. This role will evaluate new technologies and add-on applications to optimize the global marketing team's performance and connect the Martech stack across regions, functions, and tools. This leader will collaborate to ensure that every marketing touch point is driving demand, and our marketing budgets are tracking against KPIs.

Digital Marketing
In this role, you’ll work with the Head of Digital Marketing, on your team, to develop and manage systems to take a user all the way from their first web session to becoming a customer for life. You’ll be responsible for supporting lead generation and integrated sales & marketing campaigns. You’ll play a critical role in shaping and primarily implementing our marketing strategy, planning, and execution by working across Amazon and media buying agencies. Working cross-functionally with marketing, BD & sales and technology teams, you’ll drive the delivery of seamless experiences for traffic and leads throughout the customer journey.


Event Marketing
Included in the streamlining of the marketing operations and digital marketing, this leader’s scope of work will also include the Kuiper events/conferences/activation activities. You’ll work with the Head of Events, Conferences and Activations and other marketing leaders to delivery consumer and enterprise customer events/conferences/activation activities, management of the Kuiper Executive Briefing Center, and public facing events.

Export Control Requirement
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

Key job responsibilities
Serve as trusted partner to the Head of Global Marketing and the Kuiper Marketing Team to ensure that the team is operating efficiently and executing with agility in support of aligned goals and strategies.
Articulate, set, and execute a global digital vision that aligns with broader marketing goals to enhance B2C and B2B customer journeys by delivering differentiated experiences across crucial digital touchpoints.
Administer the governance of marketing tools such as Salesforce Pardot, digital event/webinar tools, and tracking URL taxonomy.
Together with IT, and the Head of Marketing Intelligence and Analytics, ensure marketing data from the data lake/warehouse are timely and accurate.
Partner with the team on the marketing automation roadmap, utilizing data-driven approaches to optimize campaign performance, conversion rates, and customer engagement across channels.
Be a subject matter thought leader & drive the vision for Martech software stacks for all parts of the marketing organization.
Architect the solution to advise, enable and optimize Kuiper’s marketing globally across paid, earned and owned experiences.
Work with global, cross-functional Amazon marketing teams (internal and external to Kuiper) to uncover opportunities to contribute with marketing data and technology.
Manage global vendor partnerships including vetting, onboarding, life cycle, and retirement of contracts.
Establish an always-on, continuous feedback loop with the global tech and user experience teams to ensure alignment from project definition through execution.
Experience in the areas of digital marketing, content strategy content planning processes, and events and conference planning.
Experience in using project management software to plan, monitor and communicate project progress.

A day in the life
Are you looking to create value for millions of customers by helping to bring Kuiper's message to all to the world? Do you want to work at a company where you are the owner, where you are encouraged to build, and where you have the autonomy to push boundaries? Do you have a passion for marketing operations, digital channels and a desire to bring delightful, cutting-edge customer activations to life in an entirely new way? This describes your daily journey. Are you ready? Then join us on Project Kuiper.

We are open to hiring candidates to work out of one of the following locations:

Redmond, WA, USA

BASIC QUALIFICATIONS

- 12 or more years of work experience with a bachelor’s degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD
- 10+ years of progressive responsibility in launching and/or managing digital or acquisition channels (ie. Paid Search, Paid Display, Paid Social) with a focus on optimization and improving efficiency and using technology and data to drive marketing results
- 5+ years Global digital marketing experience.
- 5+ years’ Experience in a leadership role Experience in digital marketing

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Salary