Senior Manager, Product Management

Location

Florence, AL | United States

Job description

Senior Manager, Product Management

Description

Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today’s most innovative thinkers to solve the world’s toughest problems.

We believe in flexibility for you to explore your passions while making an impact through meaningful work within our inclusive workforce. That’s what #LifeAtCummins is all about.

We are looking for a talented Senior Manager, Product Management to join our team specializing in Marketing for the Components Business Segment in Florence, KY.

In this role, you will make an impact in the following ways:

• Manages key product line lifecycles. Understands and interprets market and industry trends. Leads the marketing initiatives for new product introduction and existing product change introduction.

• Develops the long-term product line strategy, forecast, and annual operating plan.

• Provides product line budget requirements into the business unit's annual operating plan.

• Drives the development of product introduction plans.

• Develops all aspects of the marketing mix to ensure the successful launch of new products throughout the subsequent lifecycle.

• Presents marketing approach for functional review and to the change management review group.

• Drives pricing activity throughout the product lifecycle.

• Drives available marketing resources and uses those resources appropriately and as needed.

• Ensures that the product branding strategy is implemented effectively, and leads and supports internal and external communications in relation to the product range.

• Protects intellectual property of the organization, and works with legal counsel and engineering to ensure asset protection.

• Uses market research capabilities to plan for and implement an appropriate approach based on the understanding of Cummins’ target market and competitors.

• Defines and adopts, in the target market, a specific stance relative to the competition using market research capabilities.

• Drives improvement of customer satisfaction and solves elevated customer issues about products.

• Drives management of the product lifecycle; determines when products should be deemed obsolete.

• Develops, implements, and measures results of product promotions.

• Collaborates with other functions and global locations to ensure global profitability of the product line.

• Recommends marketing process changes that will improve Value Package Introduction and Value Package Change processes.

• Develops work plans for Product Managers and Associate Product Managers to deliver product line results; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs.

Qualifications

Skills

• Global perspective - Taking a broad view when approaching issues, using a global lens.

• Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.

• Business insight - Applying knowledge of business and the marketplace to advance the organization’s goals.

• Customer focus - Building strong customer relationships and delivering customer-centric solutions.

• Articulating Value Proposition - Interprets internal and external customer needs based on relevant applications; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customers' specific needs to differentiate against the competition.

• Translating Relevant Market Data - Collects and categorizes customer voices and market information by leveraging appropriate research tools and techniques; analyzes research findings to identify opportunities to deliver customer solutions.

• Marketing Plan Management - Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates a framework to evaluate market responses and business performance.

• Maximizing Profitability - Develop strategies that demonstrate the use of all marketing and sales levers (e.g. pricing strategies, promotions, volume-based incentives, and value, feature, or benefit selling) to optimize profit.

• Positioning For Target Segments - Aggregates appropriate inputs (e.g. customer perceptions, competitor positioning, alternative product capabilities) and determines where we need or want to compete for business within the target market segment.

• Product Life Cycle Management - Identifies and executes changes to the product portfolio in response to evolving market dynamics and customer needs.

• Storytelling - Develops and delivers a compelling narrative that resonates with a target audience and influences a decision or course of action.

Education, Licenses, Certifications

• College, university, or equivalent degree in Marketing, Sales, technical, or a related subject required.

• This position may require licensing for compliance with export controls or sanctions regulations.

Experience

• Significant relevant work experience is required, including supervisory experience.

Overview:

• The Senior Manager is responsible for effective management and leadership of the Product Management team, including; team development, product line revenue, profit and market sharegrowth, innovation, budgeting, and cost goals. Reporting to Sr. Manager, the Aftermarket Product Managers are responsible for portfolio management, pricing strategy, marketing activities, and the development and execution of product line strategies that bring value to the marketplace.

Responsibilities

• Lead their direct and cross-functional teams to innovate and grow current product lines, and launch new product lines that complement our current portfolio and capabilities as an organization, including product line depth, breadth, and full content.

• Work through the Product Management organization to achieve savings targets by partnering with the Direct Material Optimization and Purchasing teams through inventory and cost optimization initiatives.

• Analyze and evaluate market trends to develop focused, segment-based product and sales strategies to achieve growth targets and projections across all channels of the business.

• Manage and continuously measure the sales opportunity pipeline throughout all stages of the portfolio.

• Communicate and coordinate with internal and external stakeholders to align strategies and activities focused on achieving maximum results.

• Lead marketing efforts and collaborate with Marketing Communications in support of strategic product launch and growth efforts.

• Engage and lead cross-functional teams to ensure product launch targets, and timelines are quantified, prioritized, communicated, and tracked effectively.

• Develop and provide analytics and metrics that measure the overall effectiveness of strategic product and sales initiatives to ensure goals and objectives are achieved.

• Provides primary pricing strategy/market analysis and guidance to ensure competitive position and accuracy for annual and mid-year price adjustments.

• Provide cross-functional communication of product, sales, and marketing initiatives.

• Provide inputs into forecasting, planning, and overall inventory management process, continuously evaluating for optimization opportunities and assisting with the elimination of excess, surplus, and obsolete inventories across respective product lines.

Compensation and Benefits

• Base Salary range commensurate with experience, range: $114,400 - $171,600 . Please note that the salary range provided is a good-faith estimate of the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience, where appropriate.Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage, and a full complement of personal and professional benefits.

Cummins and E-Verify

• At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates the right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.

Job MARKETING

Primary Location United States-Kentucky-Florence-US, KY, Florence, Dixie Hwy Mfg

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Feb 15, 2024, 6:00:00 AM

Unposting Date Mar 1, 2024, 5:59:00 AM

Organization Cummins Meritor

Role Category Hybrid - Potential for Partial Remote

Relocation Package Eligible

Req ID: 24000111

Job tags

Salary