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Senior Marketing Specialist


Modine Manufacturing Company


Location

Indiana | United States


Job description

Senior Marketing Specialist Location Hybrid remote in Buena Vista, VA : At Modine, we are engineering a cleaner, healthier world. Building on more than 100 years of excellence in thermal management, we provide trusted systems and solutions that improve air quality and conserve natural resources. More than 13,000 employees are at work in every corner of the globe, delivering the solutions our customers need, where they need them. Our Climate Solutions and Performance Technologies segments support our purpose by improving air quality, reducing energy and water consumption, lowering harmful emissions and enabling cleaner running vehicles and environmentally-friendly refrigerants. Modine is a global company headquartered in Racine, Wisconsin (USA), with operations in North America, South America, Europe and Asia. For more information about Modine, visit Position Description: We are seeking a highly skilled Senior Marketing Specialist to join our talented marketing team. If you are a strategic thinker with a passion for project management, marketing material creation, public relations, and digital marketing, we want to hear from you. You will be an integral part of the growing heating vertical. You will have ownership of implementing branding, marketing and communication tactics to the heating market channels. You will be responsible for day-to-day channel/sales support of these unique customers which could include but not limited to sales reps, distributors, contractors and end-users. In addition, you will support all facets of the heating Marketing Department, including marketing material creation, public relations, digital media, annual planning, tradeshows, training, on-site sales support, and overall brand/strategic direction maintenance. You will need to take ownership and work independently on projects with support of the manager. Key Responsibilities: Project Management:

Marketing Material Creation:
  • Conceptualize, create, and optimize marketing collateral, including but not limited to brochures, presentations, and digital content.
  • Ensure brand consistency and alignment with overall marketing strategy.
  • Work closely with designers, and other stakeholders to produce compelling materials.
Public Relations:
  • Develop and maintain strong relationships with media outlets, influencers, and key industry partners.
  • Create and distribute press releases, organize media events, and manage public relations campaigns.
  • Monitor industry trends and identify opportunities for positive media coverage.
Digital Marketing:
  • Oversee digital marketing initiatives, including social media, email campaigns, and online advertising.
  • Analyze digital marketing metrics to measure the success of campaigns and optimize strategies accordingly.
  • Stay abreast of emerging trends and technologies in digital marketing.
Event Planning:
  • Plan, and execute events to including but not limited to Sales trainings and events, annual national tradeshows and assist sales team on smaller regional tradeshows as needed
  • Coordinate logistics, collaborate with vendors, and ensure seamless event experiences
Addition responsibilities:
  • Manage the accounting payable process including invoice processing, coop advertising claims processing, and invoice tracking
Required Qualifications:
  • 5+ years' experience in b-to-b marketing role
  • Proven experience in project management and coordination.
  • Demonstrated expertise in creating impactful marketing materials.
  • Strong understanding of public relations principles and practices.
  • Knowledge of digital marketing channels and strategies.
  • Excellent communication and interpersonal skills .
  • Experience in graphic design tools such as Adobe Creative Suite, Canva.
  • Experience with WordPress digital platform.
  • Familiarity with SEO and SEM best practices.
Education Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field.
Travel:
  • Up to 50% travel. This will include onboarding training and travel to tradeshows and other events throughout the year.
For California Residents - Privacy Disclosure #LI-AO1 #LI-HYBRID Modine is an Equal Opportunity Employer and Welcomes all Qualified Applicants! EOE/Minorities/Females/Vet/Disability Modine provides a competitive benefit package, which could include paid vacation, short term disability, 401(k), health, dental, vision, life insurance, flex spending benefits, tuition reimbursement, Health Savings Account and much more. Human Resources will provide more detail upon your hiring.


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