Vice President, Marketing Science, Customer Engagement Team
Location
Broomfield, CO | United States
Job description
Position: Vice President, Marketing Science, Client Engagement Team
Location: Broomfield Colorado, Hybrid
Compensation: $185,000 + bonus + equity
We're Analytic Partners. Founded in 2000, Analytic Partners is the world's premier technology driven, people enabled, analytic solution provider.
Our mission is to turn data into expertise by enabling stronger brand connections to drive competitive advantage and deliver growth for our customers.
We offer a cloud-based, managed software platform which delivers adaptive solutions for deeper business understanding and right-time planning and optimization for marketing and beyond. We turn data into expertise so that our clients can create powerful connections with their customers and achieve commercial success. We work with top-tier companies across the globe in a wide range of industries such as retail, automotive, financial services, travel/hospitality, and technology.
We're growing fast with global operations across our full-service offices in New York City, Miami, Denver, Charlottesville, Dublin, London, Paris, Hamburg, Munich, Sydney, Melbourne, Singapore, and Shanghai.
What you'll be doing: - Strategically manage a portfolio of accounts and provide thought leadership to delight the client; Understanding client business objectives and provide strategic and tactical insights and recommendations for analytic engagements including but not limited to Commercial/Marketing Mix Models, Paid Owned & Earned Media Effectiveness, Cross Media Attribution, Pricing Strategy, Customer Analyses and Marketing Spending Optimization. Understand the differences and bridge gaps between various types of research & customer insights
- Manage towards revenue goals, work with client to identify white space and mutually beneficial opportunities to incrementally build the analytics program with the client(s) through either new analytic techniques or regional expansion; collaborate with CET partners and Finance to keep financial systems up to date.
- Partner with other CET VP account leadership and across regional offices to ensure sufficient and balanced resourcing for active and planned revenue
- Hands on Project Team leadership and time management to ensure timely and effective project deliverables. Drive objectives by communicating and managing expectations; planning, monitoring, appraising, and reviewing progress; anticipating and resolving potential issues with internal and client partners. Steward for analytic and data tracking processes; create documentation to ensure consistency, and assess opportunities for improvements
- Inspire, develop and coach new & existing team members, guiding career growth and leading performance management discussions
- Employ and leverage results from sophisticated analytic methodologies to help clients work through challenging marketing planning issues and business questions, working closely with internal project managers.
- Hands on presentation development and in-person delivery of action-oriented, insightful analytical presentations and meta analyses. Provide expert consultative advice to clients; Business acumen: know how to talk about our business and explain/train marketing measurement through advanced analytics to clients; Business delivery: can talk through reports & findings with a high degree of knowledge & confidence
- Lead and/or contribute significantly to internal corporate initiatives to drive a culture of agility and organizational efficiency for scalability
- Contribute to the company's overall growth by supporting and collaborating with the business development function to drive new customer acquisition and lead generation activities
- Lead by example; Communicate, embody, and advocate for Analytic Partners vision and values. Support and drive a culture of accountability, empowerment and engagement while recognizing and appreciating diverse needs.
What we look for in you: - Bachelor's degree or above (ideal areas of study/related study include: Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing)
- 15+ years of experience with marketing mix modeling, digital media analysis, business focused analytics, advertising effectiveness analysis or other related statistical modeling experience
- Proficient working knowledge of Microsoft PowerPoint and Excel
- Highly analytical with strong problem-solving skills and attention to detail
- Strong Project Management skills with the ability to organize and prioritize schedules
- Experience leading and working with a team developing and presenting presentations using insights derived from analytics
- Proven success with client delivery of advanced analytics programs such as marketing mix modeling and unified measurement
- The ability to occasionally travel domestically and/or internationally
- Excellent verbal and written communication skills internally and externally
Our values and culture here: Our differentiator is - Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.
• People: We value our people, clients, and partners
• Passion: We love what we do
• Growth: Unlimited growth means unlimited potential
AP is a client-focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers.
As a woman-owned and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion. In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people. You can read more about our commitment to DEI here
Additionally, Analytic Partners participates in the E-Verify program in certain locations, as required by law.
Country specific benefits:TBC
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